Canadians certainly appreciate their outerwear – according to just-released ASI data, more than 70% of consumers would keep a branded coat or jacket they liked for more than a year, which is great news for advertisers. Meanwhile, 56% would keep a piece of performance wear they liked for more than a year, while just over a quarter are more likely to do business with the advertiser on a face mask they receive.

Since mandated face coverings could still be in play in certain municipalities, healthcare facilities and small businesses, masks remain a viable product for promoting products and services.

View the full infographic here and below.

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