Ball Ground, GA-headquartered LAT Apparel (asi/65948) is welcoming an apparel-industry veteran to its executive team with the hiring of Rachel Newman as chief commercial officer.

Rachel Newman, LAT Apparel (asi/65948)

In her new position, Newman, who previously held leadership roles at HanesBrands (asi/59528), will help steer LAT Apparel’s future and drive innovation.

“Her visionary leadership and unparalleled expertise in the apparel industry are exactly what we need to propel our brand to new heights,” said Gina Watson, CEO of LAT Apparel. “Rachel’s dedication to innovation and sustainability aligns perfectly with our core values, and I am confident that her contributions will not only enrich our team, but also enhance our service to customers and partners alike.”

While at HanesBrands, Newman served as vice president/general manager, overseeing the printwear and Hanes Apparel divisions; she also played a pivotal role as vice president of sales for Champion retail. She was a central figure in HanesBrands’ acquisition and development strategies, notably with the acquisition of Alternative Apparel and the successful launch and growth of its ComfortWash brand. In addition, she helped transform the Hanes Apparel business to build a thriving e-commerce platform, and she’s played a crucial role in developing relationships with major retailers like Macy’s and Kohls’ for the Champion brand.

Newman has a bachelor’s degree in international business from Bradley University and an MBA from the University of North Carolina.

“I’m incredibly excited about joining LAT Apparel,” Newman said. “The transformation and consistent quality delivery in the past few years have positioned LAT as a leader in the promotional apparel industry. I look forward to contributing to the growth and development of LAT’s brand portfolio alongside the talented team.”