AIM Smarter, LLC, a network of more than 2,200 promotional product distributor affiliate members, has launched a rebrand that includes a new logo and revamped website.

AIM Smarter’s new logo

“This rebrand represents a significant step in AIM’s evolution,” Megan Beisser, AIM’s vice president of marketing, said in a statement. “We’re redefining who we are, driving change, and shaping the future of the promotional products industry.”

Beisser said AIM aimed to take a clean, modern approach with its new logo and website -- www.aimsmarter.com. “This new branding represents our continued goals to never stop leading the way in innovation, customer service and community,” she said.

Additionally, AIM announced Jan. 6 that it has chosen to power its new product platform with ASI’s ESP, the promo products industry’s largest e-commerce enabled database. ASI is Counselor’s parent company.

AIM and ASI joint members will have access to AIM VIP suppliers and hundreds of thousands of promotional products through ESP, powered by ASI. The integrated product data will streamline business operations, while ESP's real-time inventory will help eliminate countless phone calls and emails to suppliers.

This alliance will provide significant benefits, and all AIM distributors will be invited to participate. AIM distributors will also enjoy access to ASI educational marketing materials and numerous new filters to narrow product searches, making it faster and easier for them to find the right product for their buyers.

“We’re thrilled AIM chose ASI’s ESP for their distributors, who will enjoy a dramatic expansion across a range of available products and product data, along with thousands of ASI suppliers,” said Bob DeFord, ASI senior vice president of distributor sales and marketing.

Founded in 2006, AIM is headquartered in Philadelphia. In January 2019, AIM was acquired by Altitude Group Plc, a publicly-traded company that’s based in the United Kingdom. AIM says the collective sales of its distributor network exceeds $2 billion.