Prime Line (asi/79530), the hard goods division of Top 40 supplier alphabroder (asi/34063), has partnered with two retail brands to provide additional drinkware options to the promotional products industry.

The company now offers eight styles from Under Armour and Columbia, bringing the supplier’s drinkware selection to more than 200 SKUs.

The Columbia double-wall vacuum bottle with loop top (COR-002) is now available from Prime Line. It’s one of eight new styles from Columbia and Under Armour that Prime Line is now offering to the promo products industry.

“We know these retail brand names will serve to enhance any customer’s pitching process,” said Chief Merchant Andrea Routzahn. “Additionally, they pair well with our existing apparel line on the alphabroder side of our business.”

Among the eight new products are the Columbia double-wall vacuum bottle with loop top (COR-002) and the Under Armour 24-oz. Dominate bottle (UA90190). The products will be available across the company’s FOB points in Fresno, CA; Harrisburg, PA; Bridgeport, CT; and Gaffney, SC.

“Offering East Coast and West Coast options, along with Vibratec four-color process imprinting, makes the line a great option for those looking for quality branded drinkware,” said Eric Levin, executive vice president of decoration operations.

With reported 2020 North American promotional products revenue of $1.53 billion, alphabroder, parent company of Prime Line, was ranked second on Counselor’s most recent list of the industry’s largest suppliers.

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