Product Hub April 13, 2022
Facilisgroup, Industry Suppliers Unite for Ukraine
The software-as-a-service company joined with Cap America, alphabroder and Next Level Apparel for a fundraiser to benefit those affected by the war.
Facilisgroup, a software-as-a-service company and partnering group for the promotional products industry, has joined forces with Cap America (asi/43792), Top 40 supplier alphabroder (asi/34063) and Top 40 supplier Next Level Apparel (asi/73867) to help Ukrainians affected by the war. The companies are selling T-shirts and caps to raise funds through Thursday, April 14.
The initiative for Ukraine began after Ashley McCune, president of Facilisgroup, heard about the difficulties faced by one of her employees, who has family and friends near the capital city of Kyiv.
“Like so many others, I have been devastated watching this crisis unfold but didn’t know at first exactly how we as a community could help,” McCune said. “Facilisgroup, like the other companies we’ve partnered with, share that feeling of responsibility to do what we can. This is why we started Facilis Cares, to come together in moments like this.”
Facilis Cares is dedicated to charitable giving, whether through donations or acts of service, and the company’s online Ukraine PopUp shop – or the Canadian version – is the latest of these efforts. People can visit the sites to buy a fundraising T-shirt, long-sleeved tee or cap, or simply to donate to the cause. Facilisgroup organized the initiative and launched the sites through its e-commerce platform, Commercio. Cap America and alphabroder donated items, and Next Level donated time and resources to decorate the products.
“We couldn’t be more appreciative to partner with Facilisgroup and the other organizations on this humanitarian effort,” said Tom Spoltman, director of strategic sales with alphabroder. “We know in times like these, we must come together to do what we can from afar. Every little bit counts.”
All funds raised go to World Central Kitchen, a nonprofit that works to feed Ukrainians in need, and the National Bank of Ukraine, which is organizing assistance for a variety of relief efforts.
The PopUp will close April 14 at 11:59 p.m. PST, after which orders will be processed and shipped. As of April 12, more than $10,000 had been raised toward a goal of $25,000.
“I urge anyone and everyone to come together and donate even just $10 for the people of Ukraine,” McCune said.
Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.