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Retail Market Shifts Its Promo Spend Among Layoffs, Struggles
As retailers try to maximize their spend among tough economic conditions, distributors have built success in the retail vertical through loyalty-driven promo programs with clear ROI.
Top Stories
Expanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Promo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor
The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint
DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.
Branding Together: Previewing the 2026 Sustainable Merch Summit
Jay Busselle and Jeff Solomon of Branded Merch Network look back on the inaugural summit and share a sneak peek of what’s planned for next year.
Latest News
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613 Originals Taps Former alphabroder Exec Greg Mastro To Lead Operations
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Trimark Inks Exclusive Partnership With Redwood Classics Apparel
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Print-on-Demand Platform Printful/Printify Rebrands as FYUL
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Nominate Now for ASI Media’s 2026 Salespeople of the Year
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You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
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In The News - December 2025
Product Hub
Products
This Week’s New Suppliers: Cool Promo for Cool Temperatures
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Helpful Flashlights & Tools
Appeal to one of promo’s largest markets with handy tools that both serve a purpose and show off a brand.
Products
This Week’s New Suppliers: Promo To Last a Lifetime
Discover creative products from new ASI suppliers.
Stran Promotional Solutions Taps Jack Audibert To Lead Strategy & Compliance
The vice president of growth and strategic initiatives will take on the expanded role of chief strategy officer and chief compliance officer at the Counselor Top 40 distributor.
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Vantage Apparel Appoints Chris Alfano as Chief Information & Digital Officer
In the expanded role, Alfano will lead the company’s digital transformation initiatives, among other tasks.
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The Promo Industry Attempts a World Record at PSI 2026
Promo professionals will convene in Düsseldorf, Germany, to bring together 250 branded products into a single presentation.
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Gildan Doubles Its Scale With the Completion of Long-Awaited Acquisition of Hanesbrands
The Montreal-based Counselor Top 40 supplier officially closed the deal on Monday.
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PCNA Enhances ESP Integration
The Counselor Top 40 supplier’s product listings now include all available color options and more efficient search capabilities.
Promo for the Planet
Sustainability
Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
Sustainability
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will both carry a selection of products from the two brands.
Sustainability
Q&A: How Boundless Measures Sustainable Sourcing With PRISM Initiative
Andrea Stoll, chief marketing officer of the Counselor Top 40 distributor, explains how a responsible sourcing strategy that measures impact is a competitive advantage.
What We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.
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Automate & Elevate Event Explores AI’s Role in Promo
The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the print, promo and apparel industries who are using generative AI and other automation tools to streamline work...
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Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.
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VIDEO: A Look at the Converging Worlds of Print & Promo
Theresa Hegel, executive editor of special projects and sustainability, sat down with Gabby Houck of Wide-Format Impressions to talk about how wide-format printers can expand into promotional produ...
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...