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Convergence Corner: Jill Spencer on Closing the Gaps for Customers

Beyond the Gym: New Trends in Performance Apparel

Roland DG Debuts New Branding Identity

Geiger Expands to Austria With Acquisition of Nowak Werbeartikel

The Counselor Top 40 distributor has made several European acquisitions in recent years.

World Cup Buzz Fuels Fastest-Growing ESP Searches in Q1

Early excitement for the world’s biggest sports tournament, along with interest in warm-weather products, drove ESP searches in the first quarter.

Branding Together: How Small Sustainability Changes Can Have a Big Impact

Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

Blue Generation Aims To Expand Distribution & Drive Faster Shipping Through Partnership With Apparel Coast to Coast

The Counselor Top 40 supplier will bring core styles to ACC’s Virginia-based distribution center, making popular products accessible for customers.

Printing Industry Leaders Meet With Lawmakers on Capitol Hill

The second annual Printing Industry Legislative Fly-In brought together members of Congress and industry representatives to discuss key issues.

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This Week’s New Suppliers: Stay Prepared With Innovative Promo

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Worthwhile Workwear

Meet safety and branding needs for a variety of clients by selling quality workwear and uniform programs.

Products

Starline Adds Quiksilver Drinkware to Its Growing Product Collection

The Counselor Top 40 supplier said the drinkware line is designed to combine aesthetic and sleek design with durability and utility.

Industry News

Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper

In the announcement, the president said the proposed tariffs, some as high as 50%, were a matter of national security.

Proforma Recognizes High-Earning Owners at Million Dollar Club Celebration

The annual event brought together distributors that generated between $1 million and $50 million in 2025 sales.
BELLA+CANVAS Named Coachella’s Official Blanks Provider

The apparel supplier will also be running a live activation and “Museum of Merchandise” at the popular festival.

Josh Gosselin Named General Manager at Dryvve

Gosselin joined the Woburn, MA-based distributor as account manager in 2014.
In The News - April 2026

ArtworkServicesUSA (asi/820124) announced that it has changed its name to aws promostack, reflecting its integrated platform and range of solutions built for the promo industry. Imperial...

Promo for the Planet

The Promise (and Limitations) of Recycled Polyester

Strategy

4 Highlights From Impressions Expo Atlantic City 2026

Direct-to-film printing advancements and solutions to celebrate America’s 250th birthday were among the sights at the show geared toward apparel decorators.

Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s evolution and what comes next.
The Exit Interview: Tim Andrews on Leadership, Listening & Letting Go

After his 23-year tenure, ASI’s president and CEO reflects on his long run, strong finish and the discipline to stop there.

Print Primer: Printing Terms & Vocabulary

Distributors who familiarize themselves with these basic terms will be better enabled to communicate with their customers and their printing partners.
Former Paramedic Shares Promo Items EMTs Actually Want

Patrick Black, who spent a decade in emergency services before founding Perfect Imprints, knows the kinds of products his former colleagues appreciate.

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