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Distributors Still Awaiting World Cup Promo Boom
The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
Top Stories
BAMKO Revenue Up 5% in Q1
Improved margins and business diversification prompted sales and profit growth for the Counselor Top 40 distributor and its public parent firm, Superior Group of Companies.
Branding Together: What’s One Merch Mistake Brands Still Make?
Co-hosts Theresa Hegel and Cassie Green asked experts at Kornit Konnections in Hollywood, FL, for their insights.
Gildan Q1 Retail Sales Rise, Wholesale Revenue Dips After Hanesbrands Integration
The Counselor Top 40 supplier posted net sales of $1.17 billion, up 63.8% from last year.
Cimpress Grows 12% in Fiscal Q3, Surpasses Full-Year Guidance
The parent company of VistaPrint, National Pen and various other print and promo companies exceeded $100 million in EBITDA for the first time in its fiscal Q3 period.
Latest News
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Alina Rubinshteyn Returns to PCNA as Director of Sales Development
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Q&A: Shifting Sales From Transactional to Outcome-Based
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Missouri Supplier Pic The Gift Acquires Just Vision It
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In The News - May 2026
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Bay State Specialty Names Eric Cardoza as President
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The Vernon Company Names Gemline Top Supplier Partner at National Sales Meeting
Product Hub
Products
Editor’s Picks: Peak Performance Apparel
Think beyond strictly athletics to corporate settings, university bookstores and more.
Products
This Week’s New Suppliers: Practical Products
Discover creative products from new ASI suppliers.
Graphik Relocates New York Production Facility to Iowa
The move will add 25-30 new positions in Cerro Gordo County, Iowa, the supplier says.
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Fey Industries Appoints Melinda Marr to Sales Director for Promo Division
Marr has nearly four decades of experience in the promo industry, most recently as vice president of ACS Affiliate Services.
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Federal Judge Dismisses S&S Activewear’s ‘Trespass’ Claim Against PromoHunt
The Counselor Top 40 supplier filed 11 claims against the promo service provider last September, 10 of which remain pending.
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Boundless Inks a Deal To Acquire Wet Paint Group
The Counselor Top 40 distributor says the deal will enhance its onsite brand experience and event activation capabilities.
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6 Ways To Provide a Streamlined Client Experience
In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo companies through best practices for offering noteworthy customer service in a crowded industry.
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
The Benefits of Sourcing Locally for DTF Transfers
The direct-to-film market has matured, and there are plenty of local vendors with industrial-grade equipment, who can also provide benefits like quick turns, human review and just-in-time fulfillment.
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HPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
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5 Tips for Direct Mail Success
Personalizing campaigns and getting creative with envelopes are among the ways to improve ROI.
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Big Markets 2026: Emerging Markets
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
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Big Markets 2026: Finance
A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.
Sponsored Content
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New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give your clients the opportunity to add their logo to a product worn by celebrities and professional athletes by...