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Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
Top Stories
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.
What Jane Goodall Taught Us About Sustainable Promo
The world-famous primatologist and conservationist died of natural causes earlier this month, but her legacy reminds us why sustainability still matters.
Michael Roney Returns to Proforma as Senior Vice President
The industry exec has spent the last nearly two years building the mobile app Scout.
Promo Insiders: Seasonal Sweets & Q4 Sales Tips
In this episode, ASI Media editors sample fall goodies and break down their top sales tips for promo pros this holiday gifting season.
Latest News
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Spectrum Designs Expands Nationally With Planned Florida Facility
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Royal Apparel Expands Footprint With West Coast Distribution Center
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Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople
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LAT Apparel Names Rachel Newman as New President
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Front Nine Capital Acquires Rollins Apparel
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This Week’s New Suppliers: Innovative Promo for Q4
Product Hub
Products
Editor’s Picks: Soothing Stress Relievers
Branded stress relievers and fidget toys are a clear choice for promo campaigns in the healthcare, wellness or education industries.
Products
This Week’s New Suppliers: Promo for Anywhere
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Standout Lanyards
Distribute quality custom lanyards at events, employee onboardings and more to add branding to an everyday item.
SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening
Spanning more than 1.1 million square feet, the recently opened facility features the Counselor Top 40 supplier’s first automated product-picking system.
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Shawn Ellis Takes on Expanded Role as CFO/COO at Custom Logos
The company veteran and minority partner will be responsible for managing facilities and production areas in addition to his existing responsibilities as chief financial officer.
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In The News - October 2025
Storm Creek (asi/89879) has launched an industry-wide sustainability survey, inviting distributors to share their insights on the growing demand for responsible, sustainable...
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Kara Parkinson Joins commonsku as SVP of Marketing
The marketing exec brings several years of brand and demand experience to her new role.
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ASI Power Summit 2025: The Good & Bad of the Current Economy
Economist Mary Kelly shared the latest on economic growth, inflation, consumer spending and the labor market.
Promo for the Planet
Sustainability
Fairware Releases 2024 Impact Report
The 20-year-old Canadian B Corp highlighted achievements that include planting more than 32,000 kelp last year to help restore the Pacific coast.
Sustainability
Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows
The Belgian apparel wholesaler also highlighted its support of more than 2,000 organic cotton farmers in Tanzania in the report.
Sustainability
S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report
The Counselor Top 40 supplier said the newly published report is a transparent overview of its 2024 achievements across environmental, social and governance areas.
ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future
Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it aims to grow into a multibillion-dollar company.
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ASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
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ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies
Distributor and supplier executives shared how they’re mitigating the impact of tariffs and shifting their supply chains.
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ASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumultuous year.
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ASI Power Summit 2025: The Future of AI Is Here
Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule shared their thoughts and insights on the development of AI during the executive event in Scottsdale, AZ.
Sponsored Content
STAHLS'
Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
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Alexa Springs
Successful Sales Made Easy: How To Prevent Common Project Issues
Get ahead of common order challenges before they happen by following these simple tips . From avoiding shipping delays to eliminating extra fees , we explain how easy it is to ensure every...
Greater Pacific Industries
5 Sales Strategies for Selling Custom Promos
Unlock the power of custom promo sales — even if you've never sold custom before. With these proven sales strategies at your fingertips, you'll confidently upsell high-impact products , ...