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ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.
Top Stories
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech accessories to subtle branding opportunities to viral mini-totes.
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Show Orlando showed off how retail influence is set to continue to shape promo apparel in 2026.
Geiger Germany Subsidiary Acquires German Distributors S&P Werbeartikel and UP Werbemittel
The Counselor Top 40 distributor says the acquisitions will create new opportunities for employees and customers within its larger global organization.
Jon Page & Cory Cissell Purchase Cap America, Transition to Second Generation of Family Leadership
Founder Phil Page will stay on as a minority owner and board member as sons Cissell and Page take on C-suite roles.
Latest News
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In The News - January 2026
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Pin Machine Acquires Emblematic Jewelry Supplier PinLine
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Valumark Announces Relaunch With New Product Lineup & Updated Branding
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Stahls’ Appoints Victoria Nardini to SVP of Global Marketing
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Donray Printing Merges With Cut-and-Sew Supplier LBU Inc
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ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers
Product Hub
Products
This Week’s New Suppliers: New Products for the New Year
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Keep the Holiday Cheer Going
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Creative Light-Up Products
Keep your clients’ branding and messaging in the spotlight with light-up promo items.
Mexico Imposes Tariffs on China To Curb ‘Back Door’ to U.S. Market
The levies, which went into effect in early January and apply to 1,400 products, come six months before a pivotal review of the USMCA trade deal.
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PCNA Adds Titleist Golf Balls to Product Lineup
The hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its golf assortment with premium options from the golf equipment brand Titleist.
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SRG Rebrands Promobilia to SRG Global
The Counselor Top 40 supplier says the change reflects further integration of the division’s global sourcing capabilities.
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Barker Specialty Acquires Capital Design
Started nearly 40 years ago by Judy Mann, the acquired company has rebranded as Freemiums.
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McCabe Promotional Advertising Appoints Erin Harris as VP of Sales
Harris has nearly 30 years of experience in the Canadian promo industry.
Promo for the Planet
Sustainability
Next Level Apparel Becomes U.S. Cotton Trust Protocol Member
Through the membership, the Counselor Top 40 supplier will be better able to track its cotton supply chain from fiber to finished apparel.
Sustainability
ASI Orlando 2026: Boost Sales With Sustainable Business Practices
Sustainability is a nonnegotiable for a growing number of end-buyers.
Sustainability
Top 10 of 2025: Promo for the Planet
Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.
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ASI Orlando 2026: Build a Trusted Printer Network
A panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United Alliance shared their best practices for partnering with quality printers.
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ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
Jason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won insights on quickly identifying decision-makers and building real trust.
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ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift the supplier-distributor relationship from a transaction to a true business partnership.
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Looking Ahead: Promo Products To Pay Attention to in 2026
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Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
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