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Distributors Still Awaiting World Cup Promo Boom
The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
Top Stories
Gildan Q1 Retail Sales Rise, Wholesale Revenue Dips After Hanesbrands Integration
The Counselor Top 40 supplier posted net sales of $1.17 billion, up 63.8% from last year.
Cimpress Grows 12% in Fiscal Q3, Surpasses Full-Year Guidance
The parent company of VistaPrint, National Pen and various other print and promo companies exceeded $100 million in EBITDA for the first time in its fiscal Q3 period.
Fey Industries Appoints Melinda Marr to Sales Director for Promo Division
Marr has nearly four decades of experience in the promo industry, most recently as vice president of ACS Affiliate Services.
Promo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani
As the War in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.
Latest News
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Bay State Specialty Names Eric Cardoza as President
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The Vernon Company Names Gemline Top Supplier Partner at National Sales Meeting
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Graphik Relocates New York Production Facility to Iowa
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In The News - May 2026
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Editor’s Picks: Peak Performance Apparel
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This Week’s New Suppliers: Practical Products
Product Hub
Products
This Week’s New Suppliers: Unstoppable New Products
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: New Promo Has Bloomed
Discover creative products from new ASI suppliers.
Federal Judge Dismisses S&S Activewear’s ‘Trespass’ Claim Against PromoHunt
The Counselor Top 40 supplier filed 11 claims against the promo service provider last September, 10 of which remain pending.
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Boundless Inks a Deal To Acquire Wet Paint Group
The Counselor Top 40 distributor says the deal will enhance its onsite brand experience and event activation capabilities.
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6 Ways To Provide a Streamlined Client Experience
In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo companies through best practices for offering noteworthy customer service in a crowded industry.
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In The News - April 2026
Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has hired Eric Pehrson as sales account manager, covering Michigan and Indiana. Pehrson has held sales positions at Creative Studio...
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Goldstar Announces East Coast Fulfillment Center & New Website Platform as Part of ‘Strategic Expansion’
The announcement comes just a couple weeks after the Counselor Top 40 supplier said it would transition away from an all-inclusive pricing model.
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
HPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
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5 Tips for Direct Mail Success
Personalizing campaigns and getting creative with envelopes are among the ways to improve ROI.
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Big Markets 2026: Emerging Markets
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
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Big Markets 2026: Finance
A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.
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Big Markets 2026: Real Estate
A new period of stabilization is giving agents and brokerages the opportunity to deepen client relationships and stretch their marketing budgets.
Sponsored Content
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New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give your clients the opportunity to add their logo to a product worn by celebrities and professional athletes by...