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Industry Sales Grow 2.5% in Q2 as Business Pressures Persist
Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.
Top Stories
ASI’s 2026 Ad Impressions Study: Preferred Products
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.
The Next Big Thing in Print
Here’s a look at what’s trending in print industry verticals for the remainder of 2026.
Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
Product Hub
Products
Editor’s Picks: Custom Charms, Pins & Buttons
Event attendees and activation booth visitors can personalize everyday apparel with these custom charms, pins and buttons.
Products
This Week’s New Suppliers: Summer’s Hottest Promo
Discover creative products from new ASI suppliers.
News
Editor’s Picks: Noteworthy Journals & Notebooks
Recipients can make the most of conferences, networking events or onboarding training by jotting down thoughts in a branded notebook.
Pic The Gift Hires Yoann Giorsetti To Lead Sales Department
Giorsetti spent more than two decades at Siser before stepping into the role.
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Stahls’ Delivers Print on Demand for NHL Draft Picks
Recipients received jerseys with their name and number thanks to the Michigan-based supplier.
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Terry Town Appoints Matt Bitran to Chief Executive Officer
Current President and CEO Sy Ereren will transition to chairman of the board.
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S&S Taps Commercial Exec Sean Eckhardt To Lead U.S. Sales
Eckhardt will help advance S&S’s commercial strategy, strengthen partnerships and manage talent, according to the Counselor Top 40 supplier.
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Starline Promotes Michael Newman to Director of National Accounts
Newman joined the Counselor Top 40 supplier nearly a decade ago.
Promo for the Planet
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
Next Level To Provide Blank Tees for Got Sole’s 2026 U.S. Festival Tour
The high-quality, streetwear-inspired T-shirts could be the starting point for festival attendees to express individuality.
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Q&A: Andrew Titus Discusses His New Book for Emerging Leaders
The president of United Franchise Group shares why it’s important for leadership to be earned, not given, as well as the steps young professionals can take to achieve success.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hill Park.
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What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events, making them ripe opportunities for promo.
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Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...