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Counselor 2026 International Person of the Year: Fred Misseri, SYNNEO
This respected leader has spent decades connecting promo professionals across borders, championing sustainability and helping elevate the industry’s global reputation.
Top Stories
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memo...
Counselor 2026 State of the Industry
With business challenges everywhere, distributors and suppliers can drive success by ignoring uncertainty and taking decisive action.
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Small Businesses File Lawsuits Against Trump Administration for New Global Tariffs
The suits came less than a day after the administration imposed new tariffs on dozens of countries.
Latest News
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Gemline Introduces Online Self-Service Tracking Tool
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ASI Show Chicago 2026: Product Showcase Winners
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Counselor State of the Industry 2026: Successfully Selling Print on Demand
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Counselor State of the Industry 2026: Strengthen Your Supplier Network
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SanMar Taps Steve Mullinax To Lead IT & Security Operations
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Editor’s Picks: Versatile Lanyards
Product Hub
Products
Editor’s Picks: Trendy Tumblers
Branded drinkware is an ideal opportunity to provide a quality, practical product with the potential to be used daily.
Products
This Week’s New Suppliers: Promo That Excites
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Elevated Promo for Every Day
Discover creative products from new ASI suppliers.
In The News - July 2026
Ballpix Ltd. has named Chris Curran commercial agent for the Americas for its My Gilbert Rugby segment, which offers on-demand personalization services for Gilbert-branded rugby balls....
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The Vernon Company Names Shona Heywood as Supplier Relations Manager
Heywood previously served in the role of digital content specialist at the Counselor Top 40 distributor.
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Thumbprint Appoints Kirk Meyer as Director of Business Development
Meyer has more than 15 years of industry experience, including time spent at Counselor Top 40 distributors HALO and Boundless Network.
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Quinn Adds 7 New Hires To Support Next Phase of Growth
The printer and promotional products supplier says the new team members will strengthen the company’s capabilities in administration, art, production and sales.
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SRG Promotes Jessica De Mello to Director of Vendor Relations
De Mello has over two decades of experience at the Counselor Top 40 supplier.
Promo for the Planet
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend
As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
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Counselor State of the Industry 2026: Adopting an AI Strategy
Distributors don’t need a sweeping AI strategy to begin seeing results. Instead, the key is simply starting somewhere.
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ASI Show Chicago 2026: Full Recap & All Our Coverage
The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, learning and fun while growing their businesses.
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Print Primer: What Is Wide-Format?
From towering signs and vehicle wraps to personalized promotional products, here’s how wide-format printing works, the technologies behind it and why it’s transforming the way brands create visual ...
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...