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Cimpress Subsidiary National Pen Appoints Bryan Kranik of BuildASign to CEO
The move comes amid a strategic initiative to combine the capabilities of National Pen, BuildASign and VistaPrint. Longtime CEO Peter Kelly has resigned.
Top Stories
Fully Promoted Closes 25 Years in Business With New Franchise Partners & Increase in Promo Sales
The Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sales in 2025, supported by higher-value orders and expanding enterprise relationships across key verticals, the c...
Promo Insiders: Obsess Over Creating a Better Customer Experience
In this episode of Promo Insiders, Overture Promotions CEO and Counselor Power 50 member Tej Shah discusses the ingredients for successful M&A, the power of collaboration and what he’s thinking abo...
Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
Winter Storm Fern Updates
Over the weekend, winter storm Fern ravaged through much of the U.S. If your company has been affected, please email us at feedback@asicentral.com . Below are updates about promo company...
Latest News
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The Bright Side: 4imprint Awarded More Than 6,000 Grants in 2025
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This Week’s New Suppliers: New Promo, New Opportunities
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American Solutions for Business Names New Director of Distribution
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The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
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In The News - January 2026
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How To Sublimate the Top of a Bucket Hat
Product Hub
Products
BOSKA Food Tools Makes Its Promo Debut Through Gemline
The Dutch brand of kitchen tools crafts its products with sustainability and longevity in mind, according to Gemline.
Products
Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotional item for commuters, students, golf tournament attendees and more.
Products
This Week’s New Suppliers: The Industry’s Newest Promo
Discover creative products from new ASI suppliers.
Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President
Singam joined the Montreal-based supplier nearly 10 years ago.
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IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products
The deal is one of multiple acquisitions made by Proforma affiliates to start the year.
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Pro Towels Names Melissa Mason as VP of Client Partnerships
Mason has been with the Pittsburgh-based supplier for more than 14 years.
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MadeToOrder Promotes Stephanie Hinkle & Hannah Granata to Director Roles
Hinkle will be director of marketing & vendor partnerships, while Granata was named director of digital engagement.
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Soardist Appoints Mark Jaroszewski to President & COO
Jaroszewski joined the company in 2021 as its first U.S.-based employee.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, shares her top goals for new distributors in their first 90 days of business.
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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
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Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
Sponsored Content
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...