ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
ASI Promotes Matt Barnes to Chief Commercial Officer
With more than a decade of leadership at ASI, Barnes will now lead the company’s sales, marketing and member success efforts.
Top Stories
S&S Activewear Bets Big on Tech To Help Customers Scale
The supplier is using machine learning, automation and “ZeroTouch” technology to help improve inventory accuracy and streamline fulfillment.
The Sourcing Group Appoints Brian Gill as Chief Revenue Officer
Gill is the Counselor Top 40 distributor’s first CRO and brings 25 years of industry experience to his new role.
ASI’s 2026 Ad Impressions Study: Fleece & Jackets
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Promo Insiders: Playing the Long Game With Counselor’s 2026 Supplier Salesperson of the Year
Alissa Succi of Counselor Top 40 supplier Koozie Group reflects on her nearly 30 years in promo and the attributes essential to a high-performing sales rep.
Latest News
-
Image Source Hires Tom Havens as VP of Sales
-
Editor’s Picks: Trendy Caps & Hats
-
PCNA Welcomes Blue Tees Golf as New Retail Partner
-
Grossman Marketing Group Acquires Larick Associates
-
4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators
-
SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs
Product Hub
Products
This Week’s New Suppliers: Summertime Promo Edit
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Stylish Keychains & Luggage Tags
Recipients can add some practical personalization to their bags and suitcases with a customized keychain or luggage tag.
Products
This Week’s New Suppliers: New Product Drop
Discover creative products from new ASI suppliers.
Judge Urges Trump Administration To Back Off Tariff Refund Appeal, Speed Up Process
The directive came after a hearing Tuesday at the Court of International Trade.
-
Spectrum Designs Expands to New Jersey, Bringing DTF & Embroidery With a Mission
The New York decorator, which employs autistic people, announced its new facility in May.
-
Step-by-Step Instructions for Claiming Tariff Refunds
Meanwhile, the Trump administration has filed an appeal that could delay the tariff refund process.
-
Multiday ‘House of HALO’ Event Brings Together Business Professionals Across Promo
More than 800 account executives, clients, industry suppliers and leadership attended Halo Branded Solutions’ annual national sales meeting.
-
Vantage Apparel Launches Line of Custom USA-Made Woven Throw Blankets
The blankets are the Counselor Top 40 supplier’s newest print-on-demand product.
Promo for the Planet
Sustainability
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Sustainability
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
Matching jackets worn by NHL players’ wives during the playoffs have become ornate and official looking, and that requires a professional’s help sometimes.
-
5 Tips for Better Color Management
In the print and promo world, accuracy is paramount. These tips will help ensure color consistency.
-
‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
The British entrepreneur runs a certified B-Corp supplier that has donated close to 1 million socks to homeless shelters.
-
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
Promo products create the strongest impact when they deliver a meaningful experience, not just logo visibility.
-
Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo
Dave Leskusky, president of PRINTING United Expo, also explains why the convergence of print and promo is creating new opportunities for the industry.
Sponsored Content
Outdoor Cap
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. Made-in-USA headwear checks all those boxes, and new price reductions make it even easier to sell than ever...
Tomax USA
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover how to maximize margins , move faster than competitors and capitalize on one of the hottest segments in the...
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...