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The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss the data for consumers of promotional products in the Great White North.
Improved margins and business diversification prompted sales and profit growth for the Counselor Top 40 distributor and its public parent firm, Superior Group of Companies.
Co-hosts Theresa Hegel and Cassie Green asked experts at Kornit Konnections in Hollywood, FL, for their insights.
The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
Think beyond strictly athletics to corporate settings, university bookstores and more.
Discover creative products from new ASI suppliers.
The heat printing and decoration provider will handle products for retail and on-field applications.
In the new role, Rubinshteyn will lead learning and development initiatives across PCNA.
The acquisition will allow both suppliers to expand print-on-demand and sublimation capabilities while serving a larger customer base.
Cardoza will succeed former president Michael Moore in the firm’s top role.
The Counselor Top 40 distributor also honored Venus Thom of Top 40 supplier Koozie Group and Marissa Holman of Top 40 supplier SanMar with individual supplier awards.
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
The direct-to-film market has matured, and there are plenty of local vendors with industrial-grade equipment, who can also provide benefits like quick turns, human review and just-in-time fulfillment.
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
Personalizing campaigns and getting creative with envelopes are among the ways to improve ROI.
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
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Forget everything you thought you knew about promotional headwear. Now, you can give your clients the opportunity to add their logo to a product worn by celebrities and professional athletes by...