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Proforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales
The family-owned Counselor top five distributor agreed to purchase an arm of the publicly traded company for $25 million.
Top Stories
Promo Insiders: Why the Best Businesses Thrive on Connection
Nick Friedman, co-founder of multimillion-dollar moving company College Hunks Hauling Junk and the keynote speaker at ASI Fort Worth 2026, explains how building trust helps his company stand out in...
How AI Tools Can Help Boost Your Direct-to-Film Designs
Julia Saxon of BeeGraphix explains how she used ChatGPT, Midjourney and other generative AI tools to create a mini-merch collection for Branding Together, the joint podcast hosted by ASI and PRINTI...
How Made-To-Order Apparel Levels Up Promo Campaigns
Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.
Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
We ranked the largest trade shows by attendance, sharing insights on what each of these audiences are looking for out of their branded merch.
Latest News
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In The News - February 2026
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In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations
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ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
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GMG Works Launches The Candy Collection
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This Week’s New Suppliers: Classically Cool Promo Picks
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Attraction Promotes Two Sales Executives
Product Hub
Products
Editor’s Picks: Sleek Sustainable Bags
Embrace an eco-friendly approach to one of promo’s largest product categories with these picks.
Products
This Week’s New Suppliers: Fun New Promo for February
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Personalized Pet Items
Appeal to the millions of pet owners across the country with a promo item for their furry friends.
Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit for premium apparel and lifestyle campaigns.
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HALO Recognizes Top Supplier & Supplier Representative of 2025
The Counselor Top 40 distributor recognized Top 40 supplier Hit Promotional Products as supplier of the year and TJ Latchford of Top 40 supplier Koozie Group as supplier representative of the year.
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Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director
Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration and licensing operation.
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Beacon Promotions Recalls Repackaged M&M’s in 20 States
Distributors should notify end-recipients to quarantine the items, then return or destroy the products, according to the recall letter.
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iPROMOTEu Recognizes Top Supplier Partners
At its annual Supplier Awards Breakfast last month, the Counselor Top 40 distributor recognized several partners with awards for commitment and service.
Promo for the Planet
Sustainability
Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact
The sustainable apparel supplier recently updated the impact calculator on its website.
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
5 Must-Know Facts About Print on Demand
In this ASI Learning Network course, ASI Media’s Theresa Hegel gives an overview of the technology and how it can lead to more sales.
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A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a Bad Bunny-inspired cocktail cup to meet the current moment.
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Q&A: How To Get the Most Out of Your Trade Show Experience
Proven techniques like knowing who you want to visit and using activations can ensure suppliers stand out at trade shows and distributors get the most value.
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Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and...
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What’s New in Apparel Decorating?
Direct-to-film advancements and automation solutions were front and center at recent industry events.
Sponsored Content
SnugZ USA
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun. We're talking about Puffin Drinkwear , now available from trusted supplier SnugZ USA (asi/88060). You read...
Wendell August Forge
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods and branding opportunities for American businesses and events. Help your clients celebrate this...
AutoTran, Inc.
Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few quick questions to get matched with the best printer for your business .