Build business connections in bourbon country. Last call for fASIlitate Louisville!

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Convergence Corner: Denise Gustavson Explains Why Print Isn’t as Scary as It Seems

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns

A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.

Branding Together: Finding Opportunities Within Failures

Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

How Green Giftz Was Ahead of the Sustainability Curve

Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.

Obituary: Ian McLearon, BDA Canada

McLearon was the director of client services at the Counselor Top 40 distributor’s Canadian division.

Stran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter

The Counselor Top 40 distributor reported $33.4 million in Q2 sales, up 2.4% year-over-year, with gross profit and net income both up so far in 2026.

View All News

Latest News

Product Hub

Products

Editor’s Picks: Creative Packaging

These packaging essentials can elevate a standard giveaway.

Products

This Week’s New Suppliers: Unique & Memorable Giveaways

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Smart Sweatshirts & Fleece

A staple of college life and outdoor events, sweatshirts and fleeces offer year-round comfort.

Industry News

Dozens of Promo Firms Recognized on 2026 Inc. 5000 List

Companies are ranked according to their percentage revenue growth over the last three years.

Above All Advertising Acquires Giantad & PromoAdLine

Giantad and PromoAdLine, formerly part of Above & Beyond Advertising Balloons Inc., will unite as one brand.
Getting Ready for PRINTING United Expo

Here are 10 reasons the print industry’s biggest floor is worth your three days.

Nadel Acquires Napa-Based Distributor Tugboat

The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial creativity” with Nadel’s global sourcing and brand consulting expertise.
Storm Creek Launches ReLabel Collection

The private-label line includes 12 popular styles, available without branding and with low minimum quantities.

Promo for the Planet

Is Your Business Ready for California’s Textile Waste Law?

Strategy

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.
Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distributors of varying sizes.
Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

Top Stories

Latest News