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Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in spades.
Top Stories
5 Charts That Show How the Economy Is Impacting Promo
From price increases to the labor market to consumer sentiment, here’s how the promo industry fits into the overall economic picture.
Federal Reserve Cuts Interest Rates, Signals More To Come
The Fed announced it will bring interest rates down by a quarter percentage point, citing pressures of slowing job growth and rising inflation.
Convergence Corner: Creating End-User Engagement & Understanding Your Audience With Dean Manzetti
The CDP vice president details a case study involving scratch-off tickets that yielded enormous growth for his customer.
Promo Insiders: Find the (Real) Decision-Maker
Jason McCracken of Eagle Promotions, an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the proc...
Latest News
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Gemline Partners With Bag Brand Timbuk2
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Italian Promo Association ASSOPROM Holds Awards Ceremony
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Starline Adds LAMY Pen Line to Its Growing Writing Collection
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The Vernon Company Adds Rachel Kleser to National Sales Team
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Canadian Postal Workers Halt Delivery of Marketing Mail Amid Ongoing Contract Dispute
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In The News - September 2025
Product Hub
Products
This Week’s New Suppliers: New Looks for Classic Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Celebratory Awards & Plaques
Recognize donors, high achievers, work anniversaries and more with these popular customized awards and plaques.
Products
This Week’s New Suppliers: Products for Every Season
Discover creative products from new ASI suppliers.
Sportsman Cap & Bag Introduces Three Pukka Inc. Caps to Wholesale Market
The Counselor Top 40 supplier brings the new five- and six-panel caps to the promo space after Pukka’s acquisition by Imperial Headwear.
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ASI Announces 2026 CEO Transition Plan
Cohn Family leads succession planning as Timothy Andrews set to retire from ASI in March.
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4imprint Included on Fortune’s ‘Best Workplaces in Advertising and Marketing’ for 18th Year Straight
The Counselor Top 40 distributor found that 90% of its employees rated the company as a great place to work.
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Moisant Promotional Products Acquires PepStep Promos
The deal expands Moisant’s portfolio in Oklahoma and across the country.
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Zagwear Hires John Flath as VP of Sales & Marketing
Flath joins the New York-based distributor with more than a decade of experience at Counselor Top 40 firms HALO Branded Solutions and Staples Promotional Products.
Promo for the Planet
Sustainability
PCNA Cut Scope 1 & 2 Emissions 20.5% Since 2022, According to Latest Sustainability Report
In the just-released 2024 report, the Counselor Top 40 supplier details how it has surpassed key environmental and social targets and shares plans for the future.
Sustainability
The Bright Side: PCNA Funds Five More Community Orchards in Pittsburgh
The Counselor Top 40 supplier also just held its third annual tree-planting event.
Sustainability
Sustainability Roundup: Biodegradable Hat Brims & Recycled Footwear
Brands in promo and beyond are pushing innovations in circularity.
How Printers Can Expand Their Profit on Every Order
By reviewing pricing, workflow systems and current sales strategies, apparel decorators can identify areas where they can grow their profit without an added headache.
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10 Promo Pros Reveal How They’re Using AI & Automation
With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.
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Move Beyond Stitch Count With These Embroidery Pricing Strategies
Decorators should sell the perceived value of their premium embroidery services.
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8 Reasons You Don’t Want To Miss PRINTING United Expo This Year
The show, set for Oct. 22 to 24 in Orlando, FL, features a slew of educational and networking opportunities.
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How Promo Products Helped Save a Texas Print Brokerage
Having a diversified business has helped ColorMix Graphics & Printing thrive.
Sponsored Content
melin
2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option than melin (asi/34372): the world's most premium headwear . Finish the year with...
STAHLS'
Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS'...
Caro-Line
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...