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Strategy

Stock Up With ASI Company Stores

To offer ordering convenience for distributors, ASI has Company Store services that are separate from ESP Websites. “It helps to have an ESP license for quick product sourcing to stock the store, but it’s not required,” says Jara de la Poza, marketing manager in distributor sales & marketing at ASI. “They can be integrated with ESP Orders, which makes the process even more seamless and easier to export orders.”

Once a distributor buys a Company Store, it can stock products per the client’s requirements. ASI offers six themes to choose from, or distributors can create their own for an extra fee. Pricing also includes adding the client’s logo to the store. Distributors pay $49 a month for ASI to host one store and $99 for five; special pricing can be negotiated for more than that.

“You can have all the different apparel colors and sizes you need, and the site can be password-protected,” says de la Poza. “We have vouchers, so maybe the employer gives everyone $100 to buy the uniform and then they can pick from optional items using that money. We’ll keep track of that as well.”

Sarah Whitaker of Williams Advertising uses ASI Company Stores integrated with ESP Orders for a frictionless sourcing and order-processing experience. “I’ve used Square before and I also considered a custom build, but this makes the most sense,” she says. “We’ve transferred our whole business to ESP Orders, and any apparel I source is from ASI suppliers. It’s very easy.”

For more information, visit asicompanystores.com.