News September 10, 2025
Storm Creek Hires Industry Vet Ty Cannon to Sales Role
With over a decade of apparel industry experience, Cannon joins Storm Creek as in-territory account manager.
Key Takeaways
• Storm Creek hired Ty Cannon as an in-territory account manager, leveraging his extensive experience at top industry suppliers to strengthen regional support and distributor relationships.
• The hiring aligns with Storm Creek’s ongoing growth and sustainability efforts, following its recent B Corp certification and EcoVadis Gold status.
Apparel supplier Storm Creek (asi/89879) is bolstering its sales staff with the addition of Ty Cannon.
With more than a decade of experience in the promotional apparel space, Cannon was most recently the national sales manager for Antigua Group (asi/36320). Before that, he held roles at Counselor Top 40 suppliers S&S Activewear (asi/84358), The Magnet Group (asi/68507) and Cutter & Buck (asi/47965).
Ty Cannon joins Storm Creek (asi/89879) as in-territory account manager.
With Storm Creek, a 2024 Counselor Best Place to Work, Cannon will serve as in-territory account manager.
“Bringing Ty on board reflects our commitment to strengthening relationships and delivering exceptional value to our distributor partners,” said Teresa Fudenberg, CEO of Storm Creek, a member of the Counselor Power 50 list of the most influential people in promo, and the 2023 Bess Cohn Humanitarian of the Year. “His extensive experience in apparel and proven ability to drive strategic growth will help us continue to innovate and provide sustainable solutions that set our partners apart. Plus, having Ty based in Arizona means we can connect with more customers in their offices and provide even stronger regional support.”
Sustainability has been a focus at Storm Creek, with the supplier having earned B Corp certification in July and EcoVadis Gold status in August. Last year, Storm Creek joined sustainability certifier bluesign as a System Partner, ensuring responsible chemical management and environmentally safe manufacturing processes. It also has a membership with 1% for the Planet, with more than 1% of annual sales donated to nonprofits driving local and global change. A WBENC-certified woman-owned business, the supplier also has a mission of donating $5 million to charity by 2030.