Product Hub CANADIAN NEWS September 19, 2025
Starline Adds LAMY Pen Line to Its Growing Writing Collection
The product expansion at the Counselor Top 40 supplier will include fountain pens, rollerballs, ballpoints and mechanical pencils.
Key Takeaways
• Starline (asi/89320; Canada, 89213) has added the German-based LAMY brand to its offerings, now featuring LAMY’s fountain pens, rollerballs, ballpoints and mechanical pencils available for order.
• Known for its award-winning, functional designs and collaborations with renowned designers, LAMY enhances Starline’s writing category with high-end, retail-quality products.
• The move reinforces Starline’s position as a Counselor Top 40 supplier of gifts and awards.
Starline (asi/89320; Canada, 89213) is writing a new chapter of its story with the addition of a premium pen and pencil line to its growing product library.
The Counselor Top 40 supplier now offers LAMY fountain pens, rollerballs, ballpoints and mechanical pencils to distributors in the U.S. and Canada.
LAMY’s AL-star Ballpoint Pen (LAM01) is now available for order through Starline (asi/89320; Canada, 89213).
LAMY was founded in Heidelberg, Germany, in 1930, but has gained traction internationally for its timeless yet modern and functional designs. Its award-winning writing tools have earned it mainstream popularity and artistic credibility. Many of LAMY’s pen models are the result of carefully curated partnerships with established product designers like Gerd Alfred Müller, the artist behind the popular LAMY 2000 fountain pen.
According to Brian Porter, chief revenue officer at Starline and a member of the Counselor Power 50, the addition of the LAMY pen line will allow the supplier to diversify and enhance its product arsenal. Starline already offers several different product categories, including drinkware, bags, flashlights and business essentials.
“We are beyond thrilled to welcome LAMY into the Starline family,” he says. “Adding such a prestigious brand to our writing category allows us to offer our customers not only everyday functionality but also a premium gift experience that sets their brand apart. This is an exciting step in continuing to deliver high-end, retail-quality products across all categories.”
With 2024 North American promotional products revenue of $61.3 million, Starline ranked 30th on Counselor’s most recent list of the industry’s largest suppliers.
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