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Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog

The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA product lineup amid increased demand.

Key Takeaways

• Gemline partnered with retail brand Yankee Candle to add jar candles to its product lineup, in addition to launching a mini Igloo Playmate cooler.


• The supplier said the new products are intended to meet growing consumer demand for Made-in-USA goods.

Counselor Top 40 supplier Gemline (asi/56070) is adding to its Made-in-USA lineup.

The Lawrence, MA-based supplier announced that it has partnered with Yankee Candle and is set to offer a selection of the brand’s jar candles to the promo industry. The candles will be available in three sizes and three scents: Pink Sands, Sage & Citrus, and MidSummer’s Night.

Additionally, Gemline is launching a mini version of the Igloo Playmate hard-sided cooler, sized at 4 quarts.

Yankee candle

Yankee Candle 3-Wick Candle (102899) from Gemline (asi/56070)

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The company shared that the new products are meant to address increased consumer demand for domestically manufactured products following this year’s tariff turmoil. Yankee Candle’s main manufacturing facility is in Massachusetts, and Igloo’s is in Texas.

“These two additions represent the best of American-made innovation,” said Frank Carpenito, president and CEO of Gemline and a member of the Counselor Power 50 list of the most influential people in promo. “Yankee Candle and Igloo are iconic names that resonate across generations, and their domestic production reduces the exposure to international tariff fluctuations.”

The Yankee Candle partnership is the latest of several retail brand collaborations for Gemline ahead of the holiday gifting season; this summer the supplier added Cool Gear drinkware and products from luxury travel brand Hartmann.

Based on reported North American promotional products revenue of $136 million, Gemline ranked 14th on Counselor’s most recent list of the largest suppliers in the industry.

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