Counselor Top 40 supplier Gemline (asi/56070) has partnered with San Francisco-based bag company Timbuk2 (asi/91272) to distribute the brand’s City Compass collection in the promo channel.

The collection includes a variety of backpacks, messengers and travel bags aimed at working professionals, all made from PVC-free materials.

“After years of admiration from afar, we are thrilled to welcome Timbuk2 to the Gemline retail brand partner family,” said Frank Carpenito, president and CEO of Gemline, and a member of Counselor’s Power 50 list of the most influential people in promo. “This partnership is another bold step in our strategy to deliver unmatched value and access to the industry’s most respected retail brands.”

Timbuk2 (asi/91272) City Compass Core Pack (102586) from Gemline (asi/56070)

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Though Timbuk2 products have been available directly in the promotional products industry for several years, the company’s collaboration with Gemline marks the first time the brand has partnered with a promo supplier for distribution.

“This partnership with Gemline represents a meaningful milestone for Timbuk2,” said Teresa Vincent, senior sales director. “By combining our legacy of innovation and sustainable design with Gemline’s trusted service and reach, we’re opening new doors for the brand and for customers who value quality with purpose.”

It’s the latest of many new retail brand partnerships so far this year for Gemline. The company has also added new products from Yankee Candle, Cool Gear drinkware and luxury travel brand Hartmann to its lineup.

Based on reported North American promotional products revenue of $136 million, Gemline ranked 14th on Counselor’s most recent list of the largest suppliers in the industry.

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