Brett Garran has experience driving sales at some of the biggest supplier companies in the promotional products industry.

Now, he plans to build business for another Counselor Top 40 firm: Blue Generation (asi/40653).

Brett Garran, Blue Generation (asi/40653)

The Long Island City, NY-headquartered supplier announced that it has hired Garran as vice president of sales. In the role, Garran will oversee sales strategy, customer relationships and business development initiatives across North America.

“We are excited to have Brett join the Blue Generation team,” said CEO Eric Rubin “His extensive expertise in the industry, combined with his passion for delivering results, aligns perfectly with our vision for the future. We look forward to his leadership in strengthening our market presence and expanding our customer engagement.”

Garran has more than 16 years in sales leadership, executives said. That includes, most recently, being vice president of sales at Counselor Top 40 supplier Edwards Garment (asi/51752). He was, among other roles, also a past national sales manager at Counselor Top 40 supplier Vantage Apparel (asi/93390).

Garran said he is excited to join Blue Generation – with its 80-year history and powerful story of four generations of family business success in the hands of the Rubin family.

“Knowing that Phil, Eric and Matt [Rubin] are all extremely involved with the day-to-day business shows the level of commitment they have for the company’s growth, and I am thankful for the trust they have instilled in me,” said Garran. “There is a great story to tell about their journey and success over the last 80 years, and I cannot wait to help deliver that message to the promotional products, uniform and industrial laundry industries.”

Based on reported 2023 North American promotional product revenue of $61.4 million, Blue Generation ranked 31^st on Counselor’s most recent list of the largest suppliers in the industry.