Awards July 24, 2024
Counselor Top 40 Suppliers 2024: No. 31 Blue Generation
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Blue Generation
(asi/40653)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 31
2023 Revenue: $61.4
2022 Revenue: $60.0
Year-Over-Year Difference: 2.3%
2021 Revenue: $59.0
Top Company Officer: Eric Rubin, CEO
Year Founded: 1944
Headquarters: Long Island City, NY
Financials Certified By: Eric Rubin
Eighty years after it first established M. Rubin & Sons in Manhattan, the Rubin family has overseen an evolving apparel supplier that’s expanded from military jackets to retail lines to uniform programs. Blue Generation credits its “One Stop Shop” decoration program and expanded Sublimation Collection with year-over-year growth, and is now working to meet a surge in demand for wicking performance polos. Matthew Rubin, son of CEO Eric, is part of the fourth generation of family ownership and joined the company this spring as director of strategy.