Counselor Top 40 supplier SRG (asi/84592; Canada, 84595) is now the exclusive supplier of products from All American Writing Instruments (AAWI, asi/76811).

AAWI, a family-owned business founded in 1928, makes all of its pens, pencils and markers in Linden, NJ. Led by siblings Greg, Colleen and Matt Shea, the company was named Counselor’s 2025 Supplier Family Business of the Year this summer.

The Garland Recycled Ballpoint (GAR120-BCC) is now available from Counselor Top 40 supplier SRG (asi/84592; Canada, 84595).

“This partnership allows us to expand our reach without sacrificing our commitment to American manufacturing,” said Adam Bell, president of AAWI. “Together with SRG, we’ll continue to deliver exceptional quality and service to our customers.”

AAWI’s six lines of writing instruments include RevMark, PenScents, Pencil Heroes, Pokka, RePen and Garland, a brand AAWI saved from closure through acquisition in 2021. All are now available from SRG, which will manage all AAWI orders and customer inquiries effective immediately.

“AAWI’s ‘Made in America’ legacy and SRG’s reach create the perfect combination, offering distributors reliable, USA-made products with the support and service they trust,” said Merrick Falkenstein, chief revenue officer at SRG. “We’re also excited to bring Ian Brudenell, vice president of sales for AAWI, into the SRG family. Ian has built trusted relationships and delivered outstanding results for the AAWI brand across North America, and we’re thrilled to have him continue that success as part of SRG.”

With 2024 North American promotional products revenue of $70.8 million, SRG ranked 25th on Counselor’s most recent list of the largest suppliers in the industry. SRG has locations in Itasca, IL, and Markham, ON.

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