News May 04, 2026
The Vernon Company Names Gemline Top Supplier Partner at National Sales Meeting
The Counselor Top 40 distributor also honored Venus Thom of Top 40 supplier Koozie Group and Marissa Holman of Top 40 supplier SanMar with individual supplier awards.
Key Takeaways
• Counselor Top 40 distributor The Vernon Company (asi/351700) honored its top supplier partners during its annual national sales meeting in Dallas, naming Counselor Top 40 supplier Gemline (asi/56070) its Supplier of the Year.
• Vernon also recognized Starline (asi/89320) with the Marketing Synergy award and Goldstar (asi/73295) with the Engagement Excellence award, underscoring the distributor’s emphasis on strong supplier partnerships.
Counselor Top 40 distributor The Vernon Company (asi/351700) hosted supplier partners from across the country last month at its annual national sales meeting in Dallas, TX.
Every year, the firm votes on the year’s top suppliers. This year, Counselor Top 40 supplier Gemline (asi/56070) was honored with the award for Supplier of the Year. Gemline Regional Sales Manager Beth Sheffer, Inside Sales Representative Niki Davis and Director of Sales Mark Lange accepted the award on the supplier’s behalf.
From left: Alex Vernon, director of strategic relations at Counselor Top 40 distributor The Vernon Company (asi/351700); Niki Davis, inside sales representative for Counselor Top 40 supplier Gemline (asi/56070); Beth Sheffer, regional sales manager for Gemline; Mark Lange, director of sales for Gemline; and Lisa Hubbard, vice president of sales and marketing at The Vernon Company and a member of the Counselor Power 50.
The Vernon Company also honored Venus Thom of Counselor Top 40 supplier Koozie Group (asi/40480) as Account Manager of the Year for the second consecutive year, and Marissa Holman of Counselor Top 40 supplier SanMar (asi/84863) as Customer Service Rep of the Year.
“Recognizing our supplier partners is both important and genuinely rewarding because they’re an extension of our team,” says Lisa Hubbard, vice president of sales and marketing at The Vernon Company. “Our success is built on strong, trusted relationships, and [the National Sales Meeting] gives us the chance to celebrate partners who consistently show up, innovate and invest in us the same way we invest in them.”
Vernon’s marketing department also presented honors to suppliers who have gone above and beyond to support the company’s marketing efforts. Counselor Top 40 supplier Starline (asi/89320) received the Marketing Synergy award, while Counselor Top 40 supplier Goldstar (asi/73295) received the Engagement Excellence award.
With 2024 North American promotional products revenue of $78.5 million, Vernon ranks 28th on Counselor’s most recent list of the industry’s largest distributors.