Logomark (asi/67866) has a new chief revenue officer (CRO).

Sandra Pearce, Logomark (asi/67866)

The Counselor Top 40 supplier has tapped Sandra Pearce to take on the executive position. While she comes from outside the promo industry, Pearce has experience working in fractional chief marketing officer and CRO roles for startups and wellness brands with experience in supply chain, mergers and acquisitions, and more.

In her new role, Pearce will lead revenue growth, sales effectiveness, go-to-market strategy, marketing and customer experience initiatives. According to a spokesperson from Logomark, Pearce’s perspective and skill set will help it accelerate into new disciplines and markets.

“What drew me to Logomark was its reputation and its clear ambition to keep building,” said Pearce. “This company has an outstanding foundation – trusted relationships, a strong team and real momentum. I also know this industry runs on experience and long-standing partnerships, and I’m coming in to learn as much as to contribute.”

She added that her goal is to bring new ideas and sharper alignment that “help support what Logomark is already doing well – and take it further.”

Based on 2024 North American promotional products revenue of $122.3 million, Logomark ranks 16th on Counselor’s most recent list of top suppliers in the industry. New figures are due out in July.