Halle Moore is continuing a family legacy.

The third-generation member of the Moore family will lead marketing at Bay State Specialty Co. (asi/38980), the Lakeville, MA-based supplier her family owns. 

Halle Moore, Bay State Specialty Co. (asi/38980)

Moore comes to Bay State Specialty Co. after six years at full-service digital media and marketing company PromoCorner, where Halle’s mother, Laurie Moore, is president.

“Stepping away from PromoCorner was an incredibly hard decision,” said Halle Moore. “I have been so grateful for the entire team, and especially my mom, Laurie. This new chapter is an incredible opportunity that I’m looking forward to jumping into. It’s uniquely special to be joining as a third-generation Moore after my grandfather Jim Moore and my father, Joel Moore.”

During her tenure at PromoCorner, Halle Moore served in various marketing roles. As the host of the “Behind the Brand” video series, she became a knowledgeable and distinguished voice in promo. She returns to Bay State after holding internships in graphics and customer service at the firm while she completed her bachelor’s degree. She is also a mentor at industry nonprofit PromoKitchen.

As director of marketing, Moore will focus on brand growth, marketing strategy and industry communication.

“Watching my daughter grow professionally over the past six years at PromoCorner has been one of the greatest privileges of my career,” said Laurie Moore. “What started as a chance to work side by side became an experience I’ll cherish forever. While it’s difficult to see this chapter come to an end, I’m incredibly excited for her as she begins this next journey with Bay State.”

Founded in 1954, Bay State Specialty Co. is owned by Joel Moore and Michael Moore and has remained family owned for several decades. Earlier this month, the firm named former vice president of operations Eric Cardoza as its new president, succeeding Michael Moore in the role.