Counselor Top 40 supplier PCNA (asi/66887) has partnered with Strideline (asi/89926), expanding its accessory offerings with two sock styles.

The supplier said it’s offering two unisex sock styles from Strideline, both with full dye sublimation decoration. The Strideline Saver Full Sublimation Socks (SM-8131) can be fully customized, except for the black heel and the toe, which must stay either black or white. A special sublimation process is used to ensure vibrant colors that penetrate deeply, reducing white “grin lines” when the material is stretched, according to PCNA. This budget style is cost-effective and ideal for large orders, the supplier adds.

The other style PCNA has added is Strideline’s Premium Sublimation Socks (SM-8134). The socks offer 16.2 mmHg compression and are crafted from ultra-plush yarns. Full-sublimation coverage in vivid colors is available, except for the heel, toe and arch, which must remain black or white.

Strideline Premium Sublimation Socks (SM-8134) from PCNA (asi/66887)

“We’re thrilled to partner with Strideline – a brand known for redefining comfort with innovative, high-performance socks,” said Nicole Kyser, category director at PCNA. “Their commitment to quality and design aligns with our mission to deliver standout, in-demand promo offerings. With two Strideline socks now available through PCNA – both offering full-sublimation coverage – we’re continuing to expand our assortment with trusted brands customers recognize and love.”

Partnerships between suppliers have become increasingly commonplace in promo, with a number of Counselor Top 40 suppliers teaming up with each other in the last year to help broaden offerings for distributors.

Based on reported 2023 North American promotional product revenue of $693.9 million, PCNA ranked fifth on Counselor’s most recent list of the largest suppliers in the industry.