Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

PCNA

(asi/66887)

PCNA drops one spot on this year’s list after recording a significant 19% revenue decrease – a slump the company attributed to a “challenging economic environment and soft market,” even as the firm was just one of a couple suppliers to carry the ultra-popular Stanley Quencher. But the supplier has been positioning itself for a rebound (even creating a new C-suite position, chief growth officer, for Doug Mitchell in March). Retail brand partnerships and new technology like Givee Select, its online gifting platform, are balanced by an unwavering commitment to sustainability, and the company also just announced a partnership with Top 40 supplier Cap America to start offering 10 headwear styles.