News March 19, 2026
Sprinters Advertising Taps Nathan Cordier as New Head of Sales
Cordier will oversee the sales team and lead initiatives for the San Francisco-based supplier.
Key Takeaways
• Sprinters Advertising (asi/88891) has appointed Nathan Cordier as head of sales.
• Cordier brings extensive industry experience, most recently as national account manager at A4 Apparel (asi/30121) with prior sales leadership roles at PCNA (asi/66887) and Augusta Sportswear.
• In his new role, Cordier will oversee sales operations, focusing on pipeline management, performance standards and improved accountability, responsiveness and communication for distributor partners.
Sprinters Advertising (asi/88891) has a new sales leader.
The San Francisco, CA-based supplier of promo products has announced the appointment of Nathan Cordier to head of sales.
Nathan Cordier
Cordier comes to Sprinters with several years of experience in the apparel, sportswear and promotional products industries. Most recently, he served as the national account manager at A4 Apparel (asi/30121). He has also held sales management roles at Counselor Top 40 supplier PCNA (asi/66887) and Augusta Sportswear.
In his new role, Cordier will oversee the sales team and lead initiatives around pipeline management, performance standards and overall sales operations. He’ll be tasked with strengthening accountability, improving responsiveness and ensuring that distributors can rely on clear communication and consistent follow-through across every order, the supplier said.
“This is about building a stronger sales engine,” said Guy Jeremiah, CEO of Sprinters Advertising. “We want to make it easier for our partners to work with us, win more projects and scale their business with confidence.”