News March 24, 2025
PromoShop Names Josh Pospisil Director of Digital & E-Commerce Sales
The Counselor Top 40 distributor said Pospisil, who has worked for suppliers and another Top 40 firm while building a prominent social media presence in promo, will help drive growth.
Key Takeaways
• New Gig: Josh Pospisil has joined Counselor Top 40 distributor PromoShop (asi/300446) as director of digital and e-commerce sales.
• Online Advance: PromoShop aims to further enhance its digital and e-commerce capabilities with the help of Pospisil’s expertise.
• A Familiar Face: Pospisil has worked for well-known suppliers and a Counselor Top 40 distributor, and has become known in the merch market through that work and a vibrant social media presence.
Josh Pospisil has made a name for himself in the promo products industry through a vibrant social media presence, volunteering in the market and working with prominent industry companies.
Now, he’s turning the page to the next chapter in his merch market journey, becoming director of digital and e-commerce sales at Counselor Top 40 distributor PromoShop (asi/300446).
Josh Pospisil, PromoShop (asi/300446)
“We are incredibly proud to bring on such a well-respected industry leader,” said PromoShop President Kate Alavez, a member of Counselor’s Power 50 list of the promo products industry’s most influential people. “Josh joining our management team to serve as the lead for this division is a huge win for all of us and our clients.”
Pospisil is pumped, too.
“Today marks the start of a new and very exciting journey for me,” Pospisil wrote in a LinkedIn post announcing his new gig. “I am incredibly honored to be given this opportunity and can’t wait to do all I can to help the PromoShop family soar to new heights.”
PromoShop said it’s keenly focused on enhancing its digital and e-commerce capabilities. Pospisil will be instrumental to the effort, the firm said, adding that his professional background includes web design, coding, web maintenance, project management, web media and client project support in addition to his direct work in the promo products space.
Speaking of his time in the merch business: Pospisil started in promo in 2015 as a marketing specialist with Texas-based KTI Promo (asi/63776). He then earned a promotion to marketing manager. In 2021, Pospisil joined Houston-headquartered Hirsch (asi/61005) as a key account manager. He was subsequently promoted to national account manager.
Pospisil later became vice president of business development at Counselor Top 40 distributor AIA Corporation (asi/109480). Counselor Top 40 distributor iPROMOTEu (asi/232119) acquired AIA last year.
Additionally, Pospisil has been active in promo as a volunteer, having devoted time to the Houston Promotional Products Association and nonprofit industry education group PromoKitchen. He’s also garnered ample industry attention through his social media presence, which includes his PINK Day posts. These aim to serve as reminders to spread love and kindness to others in the promo market and beyond.