Starline (asi/89320; Canada, 89213) has a new chief revenue officer.

The Counselor Top 40 supplier announced it has named Brian DeBottis to the C-suite role. He started his career at the Grand Island, NY-headquartered supplier as a regional sales manager, and has since served in a variety of roles including national accounts director and, most recently, vice president of strategic accounts. He has also served as director and treasurer for the Michigan Promotional Professionals Association.

Brian DeBottis, Starline (asi/89320; Canada, 89213)

“We are thrilled to elevate Brian to CRO,” says Mason Lapsker, CEO of Starline. “Promoting from within is a core value for us, and Brian is the perfect example of why. I know his leadership will inspire the team and drive our sales to new heights.”

Jeff Hassler, president of Starline, added that DeBottis “is a natural leader who genuinely cares about his customers, co-workers and team members.”

DeBottis succeeds Brian Porter, a member of the Counselor Power 50 list who has held the position of CRO since 2023 and worked at Starline for more than 12 years. Starline confirmed that Porter is no longer with the company.

Based on 2024 North American promotional products revenue of $61.3 million, Starline ranks 30th on Counselor’s most recent list of top suppliers in the industry. New rankings will be released in July.