A partnership between Counselor Top 40 supplier Blue Generation (asi/40653) and Midwestern wholesale blanks supplier One Stop Inc. (asi/75085) aims to bring top styles to distributors in the Midwest.

The partnership will offer next-day delivery across Michigan and faster fulfillment throughout the larger region, according to Blue Generation.

“Partnering with One Stop is a natural next step in our strategy to get our bestselling styles closer to our customers,” said Matt Rubin, director of strategy at Blue Generation. “The Midwest is a critical market for us, and by leveraging One Stop’s Michigan warehouse, we’re able to offer one-day shipping in Michigan and significantly faster ordering across Wisconsin, Ohio, Indiana and Illinois. We couldn’t ask for a better partner in One Stop.”

The partnership is the second of its kind this year for Blue Generation. In April, the Long Island City-based supplier announced a similar partnership with Apparel Coast to Coast (ACC, asi/37355), making core styles available through ACC’s Virginia facility. The partnership reduced transit times, offering one-day delivery to distributors in Virginia, West Virginia, Ohio, North Carolina and South Carolina, and two-day delivery for those in Florida.

One Stop will begin by stocking a curated assortment of Blue Generation’s highest-volume bestselling polos in its Michigan distribution center. The full Blue Generation line will eventually be available via drop-ship, giving distributors access to the complete assortment regardless of stocking status, the supplier says.

Garments now in stock through One Stop include a value moisture-wicking polo (BG7300/6300), micropiqué wicking polo (BG7600/6600) and a 60/40-blend piqué polo (BG7204/6204).

Moisture-wicking polo (BG7300/6300) from Blue Generation (asi/40653)

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Distributors who order through One Stop can also mix Blue Generation products with other brands, such as Lane Seven (asi/66246) and A4 Athletic Apparel (asi/30121), in a single order to hit free freight thresholds. As expectations for faster fulfillment grow and print-on-demand workflows that require quicker turnarounds become increasingly common, Blue Generation said this partnership aims to meet the industry’s growing demands by bringing core styles closer to the customer.

“We’re thrilled to partner with such a legendary brand in our industry,” said Lisa Shaw, president of One Stop. “This collaboration strengthens our ability to better serve the promotional products market with Blue Generation’s trusted assortment while delivering the reliable and personalized service One Stop customers count on.”

Based on 2024 North American promotional products revenue of $60.1 million, Blue Generation ranks 31st on Counselor’s most recent list of the largest suppliers in the industry. New rankings will be released in July.