Bettoni has been known for writing instruments and notebooks.

But the premium brand is expanding its scope, introducing a line of bags whose selling points include that they’re developed from recycled water bottles (rPET), executives said.

Thanks to a new partnership, Top 40 supplier Logomark (asi/67866) is now offering Bettoni backpacks, duffel bags and sling bags to the promotional products industry.

The Bettoni bags that Logomark is selling, like this sling bag, were developed with recycled water bottles (rPET).

“Bettoni has always stood for quality and elegance, and these new bags are no exception,” said Logomark Chief Revenue Officer Michael Bistocchi. “Whether for daily commutes, business trips or leisure travel, Bettoni bags are designed to meet the needs of modern professionals with sophistication and functionality.”

Called the Moda Milano Collection, the rPET water-resistant bags will feature in Logomark’s “Eco-Lifestyle” product line, which spotlights select items produced with natural and/or recycled materials, executives said. Logomark plans to introduce subsequent Bettoni bag collections, with the next expected in late summer 2024.

Maggie Wheeler, Logomark’s senior vice president of new product development, said the current Moda Milano line’s sling bags have a fashion-forward style and feature multiple compartments, while the backpacks are spacious and have ergonomic straps and hybrid carry options.

“Bettoni has meticulously crafted this new collection to ensure it meets the highest quality standards,” said Wheeler. “Not only were comfort, functionality and style considered during the product development phase, but environmental impact was also top of mind.”

Based on reported 2022 North American promotional product revenue of $115.4 million, Logomark ranked 14th on Counselor’s most recent list of the largest suppliers in the industry.

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