Stahls’ (asi/88984) brought real-time personalization to the NHL draft.

It was the first time in the event’s history that custom jerseys featuring the players’ names and numbers were produced in real time and given to first-round selections at Buffalo’s KeyBank Center on June 26.

Stahls’ (asi/88984) recently personalized jerseys in real time for every first-round pick during the 2026 NHL draft.

“Our 30-year relationship with the NHL has been built on trust, innovation and a shared commitment to delivering exceptional experiences for players and fans,” said Chris Hooks, vice president of sports and licensing for Stahls’. “Bringing real-time customization to the NHL draft allowed us to combine technology, speed and emotion to deliver personalized products at one of the most important moments in a player’s career. We’re proud to support the NHL and help create an unforgettable experience for the league’s new stars.”

Stahls’ has been at the forefront of combining decoration on demand and customization with the sports world. Last year, the company was onsite at the MLB All-Star Game for custom-printed jerseys, showcasing the abilities of print on demand in the fan apparel space. The firm also recently inked a deal with Major League Soccer as the official provider for player names, numbers and other customizations for retail applications and on-field usage.

“As a longtime NHL partner, Stahls’ has mastered the rapid-customization process and has a proven track record of delivering high-quality results under tight timelines,” said Rich Villani, NHL group vice president for consumer products licensing. “Their expertise transformed a standard jersey presentation into a personalized and memorable draft-night experience for each player.”