Counselor Top 40 supplier Gemline (asi/56070) has formed a new partnership with popular outdoors-ready bag brand High Sierra.

Earlier this month, Gemline unveiled a collection of High Sierra retail products as part of its fall and holiday season launch.

The Swerve Pro Laptop Backpack (#102311-955) is among the High Sierra products that Counselor Top 40 supplier Gemline (asi/56070) is now offering.

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The move builds on a pre-existing relationship that the Lawrence, MA-headquartered promotional products supplier has with bag and luggage brand Samsonite, which has been a Gemline partner since 2016. Samsonite owns High Sierra.

“We are steadfast in our commitment to continuously expand our product offering, and this partnership allows us to deliver unprecedented value to our customers,” said Frank Carpenito, president and CEO of Gemline and a member of Counselor’s Power 50 list of promo’s most influential people.

Carpenito continued: “High Sierra’s retail products offer the perfect canvas for brand visibility, ensuring that businesses stand out in a competitive market.”

The first batch of High Sierra products offered by Gemline include the Pilsen Backpack, Haidan Laptop Backpack, Powerglide Pro Wheeled Backpack, Fairlead Convertible Duffel, and Swerve Pro Laptop Backpack.

High Sierra joins other premium retail brands like MiiR, Moleskine, Osprey, Paper Mate, Sharpie, Cuisinart and Anker under the Gemline umbrella. Gemline also recently started offering headwear and umbrellas through new house brands.

Based on reported 2023 North American promotional products revenue of $134.5 million, Gemline ranked 12 on Counselor’s list of the largest suppliers in the industry.

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