Product Hub January 06, 2026
Prime Line Adds 3 New YETI Products to Its Lineup
The hard goods supplier, a division of Counselor Top 40 supplier S&S Activewear, is expanding a partnership it started with YETI last year.
Key Takeaways
• Prime Line (asi/79530) has expanded its YETI partnership with the addition of three new products, building on a collaboration that began in mid-2025.
• The supplier said it has made a seven-figure investment in decoration equipment as part of its commitment to the partnership with YETI.
Prime Line (asi/79530), a division of Counselor Top 40 supplier S&S Activewear (asi/84358), has added three new YETI products to its lineup, expanding a partnership that began last summer.
YETI Rambler 14-ounce stackable mug (YTR14CL) from Prime Line (asi/79530)
The new products are the YETI Boomer 8 dog bowl (YTB8DB), the Rambler 14-ounce stackable mug (YTR14CL) and the Rambler 20-ounce stackable cup (YTR20STK). The additions supplement Prime Line’s existing YETI drinkware offering, which has been updated with new color options, including Seafoam and Tropical Pink, on select items.
“This expansion is about delivering continuous value and making it easy for our customers to order YETI,” said Eric Levin, general manager of Prime Line.
Prime Line first partnered with YETI in July 2025, offering 10 of the brand’s most popular drinkware styles. At the time, the supplier said it expected to expand the collection as customer demand grew.
The supplier said it has made deep investments into infrastructure to accommodate the partnership. “We committed to this partnership by investing over a seven-figure sum in decoration machinery and ensuring we maintain deep inventory and excellent lead times on key products,” Levin said.
S&S Activewear took over the Prime Line brand during its 2024 acquisition of fellow Counselor Top 40 supplier alphabroder, which had previously acquired Prime Line – itself also a former Top 40 supplier – in 2017. S&S recently relaunched the label with a stand-alone website and expanded product catalog, and Prime Line has since also announced the expansion of its South Carolina warehouse facility to scale up operations.
With estimated 2024 North American promotional products revenue of $3.6 billion, S&S Activewear ranked second on Counselor’s most recent list of Top 40 suppliers.
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