Product Hub CANADIAN NEWS January 19, 2026
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
Key Takeaways
• Counselor Top 40 supplier PCNA (asi/66887) now offers select garment styles from Berne Apparel (asi/40260), bringing rugged, heritage-inspired workwear to distributors across North America.
• The performance-driven garments are well-suited for construction, agriculture, transportation and energy clients while reinforcing PCNA’s position as a top supplier with a broad, value-focused retail brand lineup.
Counselor Top 40 supplier PCNA (asi/66887) has added another retail brand to its lineup.
The New Kensington, PA-based company now offers select garment styles from Berne Apparel (asi/40260) to customers in the U.S. and Canada.
PCNA (asi/66887) now offers the Berne Women’s Sherpa-Lined Duck Hooded Jacket (TM98921).
PCNA now offers Berne’s Sherpa-Lined Duck Hooded Jacket for women (TM98921); Heartland Washed Duck Hooded Work Jacket for men (TM19820); Heritage Zippered Pocket Hooded Pullover Sweatshirt (TM18237/TM98237); Heritage Grid Fleece-Lined Full-Zip Hooded Sweatshirt (TM18238/TM98238); Heritage Duck Chore Coat for men (TM18922); and Heritage Cuff Beanie (TM36115).
The garment styles include hardworking performance features like heavy-duty zippers and rivets, triple-needle stitching, side vents, extended backs, heavyweight insulation and multiple pockets.
“At PCNA, we’re always looking to expand our apparel lineup with on-trend retail brands that deliver real value,” said A.J. Dickson, senior category director at PCNA. “Right now, there’s a growing interest in classic, rugged Americana workwear that’s authentic and built to last, and Berne exemplifies that trend.”
Berne Apparel was founded in 1915 in Berne, IN, as a manufacturer of overalls for farmers in the Midwest. “With more than 100 years of experience making dependable workwear, Berne helps us better support clients in key industries like construction, agriculture, transportation, and energy,” said Dickson. “We’re proud to partner with Berne and excited to offer their quality garments to our distributor partners.”
With 2024 North American promotional product revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.
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