National Pen (asi/281040), a subsidiary of Counselor Top 40 distributor Cimpress (asi/162149) and the parent company of Pens.com and Counselor Top 40 supplier Goldstar (asi/73295), has a new CEO.

The distributor has named Bryan Kranik to the top role. Previous President and CEO Peter Kelly has resigned following two decades with the company.

Kranik, based in Austin, TX, has spent the last decade at BuildASign, also a subsidiary of Cimpress. BuildASign is an online custom printing provider of signage, apparel and home décor, and also operates Easycanvasprints.com and Alliedshirts.com. Kranik will continue serving in his current position while assuming the expanded role.

Bryan Kranik, BuildASign and National Pen (asi/281040)

The news comes as Cimpress announced a strategic initiative to combine the capabilities of both National Pen and BuildASign with VistaPrint. The companies “will actively share capabilities like product development, sourcing, performance marketing, telesales, direct mail and manufacturing while maintaining Vista, National Pen and BuildASign as separate businesses with focused brands,” announced Cimpress.

“I am honored by the opportunity to lead both National Pen and BuildASign,” Kranik said. “As we move forward, our focus will be on collaborating across the Cimpress group to improve how we serve high-value customers with capabilities that are unrivaled in our industry.”

Kranik assumes the role of CEO following the departure of Kelly, who spent 20 years with National Pen, and served as president and CEO of the company for the last decade. Kelly helped grow National Pen to $400 million in revenue, increased online sales at Pens.com by 400% over the last nine years and was named Counselor’s International Person of the Year in 2018. His last day at the company will be Friday, January 30.

“It has been a privilege to lead National Pen during a period of dynamic transformation,” Kelly said. “I am incredibly proud of the foundation we have built, particularly our shift to e-commerce, our supply chain strength, advances in customer service and care, and the expanded offering for our National Pen customers and partners. The growth of Cimpress’ promotional products category over the last years has been impressive and is set to continue.”

According to earnings reports, Cimpress increased revenue 3% during its 2025 fiscal year to about $3.4 billion across all segments. However, its net income fell significantly during that time, with the company posting a 93% year-over-year decline from net income in the 2024 fiscal year. The company also reported revenue growth of 7% year over year in the first quarter of fiscal year 2026, with VistaPrint growing Q1 revenue by 6% year over year to nearly $455 million and National Pen’s revenue numbers increasing 10% compared to Q1 last year at just over $103.2 million.

The company says VistaPrint accounts for nearly half of its promotional products business and has approximately doubled its revenue in the last three years.

Cimpress said the strategic initiative was part of its plan to help reach 4% to 6% in “constant currency revenue growth” and deliver $600 million of adjusted EBITDA in the 2028 fiscal year.

“We are increasingly leveraging the manufacturing and supply chain strengths of National Pen and BuildASign into VistaPrint’s large customer base and strong brand,” said Robert Keane, founder, chairman and CEO of Cimpress. “We will now expand this to other domains to accelerate our progress.”

Cimpress ranks 11th on Counselor’s most recent list of top distributors in the industry, based on estimated North American promotional products revenue of $326.4 million.