Product Hub January 06, 2026
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
The Counselor Top 40 supplier is starting the year by growing its product line into new categories, including banners, runners and lanyards.
Key Takeaways
• Bag Makers (asi/37940) is diversifying beyond bags by launching magnetic-closure luxury boxes and event essentials (banners, table runners, lanyards), targeting premium gifting, retail and corporate kitting use cases.
• The 2026 product strategy centers on flexibility and experience, with items designed for both live events and direct-to-home gifting, emphasizing durability, security and an elevated “unboxing” feel
Bag Makers (asi/37940) is expanding into new product categories in 2026.
The Counselor Top 40 supplier announced it has added hard packaging, including multiple magnetic-closure boxes, appealing to the retail and luxury gifting space. In addition, the company has added “event essentials,” which include banners, table runners and lanyards.
The four magnetic-closure boxes include the Maria Magnetic Closure Keepsake Box, the Shelly Magnetic Closure Handle Box, the Gina Magnetic Closure Rectangle Box and the Shannon Magnetic Closure Garment Box – all available in multiple colors with features like ribbon pull-tab openers and plastic carry handles.
Counselor Top 40 supplier Bag Makers (asi/37940) released a new line of magnetic-closure boxes with features like carrying handles and ribbon pull-tab openers.
Each product is made with sturdy paperboard with a magnetic flap closure that appeals to the luxury “unboxing” experience in corporate gift-giving and kitting.
The event essentials include large-format banners and table runners, both made with badge satin material and featuring one-sided sublimation imprinting with a straight-edge cut. Both standard and custom sizes are available. The lanyards are made from a bridal satin material and are available in both sublimated 5/8 inch and sublimated and sparkle printed 7/8 inch.
The new Jeremy Deluxe Canvas Zipper-Close Tote (SS80COZ1815) from Bag Makers is a sturdy and secure addition to the company’s product line.
Bag Makers is also adding the Jeremy Deluxe Canvas Zipper-Close Tote, an oversized bag measuring 18” x 8” x 15” and made from 14-ounce heavyweight cotton.
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