Koozie Group (asi/40480) has a new chief commercial officer.

The Counselor Top 40 supplier has announced Patrick Reininger will step into the role, where he will lead sales, marketing, strategic partnerships and revenue operations.

Patrick Reininger, Koozie Group (asi/40480)

Reininger brings more than 30 years of experience building high-performing teams and scalable go-to-market engines, most recently serving in C-level roles at auto dealership solutions platform Proactive Dealer Solutions and fully integrated SaaS solutions provider Affinitiv. According to Koozie Group, Reininger is known for his collaborative leadership style and hands-on approach.

Reininger’s appointment comes less than a year after Koozie Group was acquired by private equity firm Mill Point Capital LLC and announced it was joining forces with Counselor Top 40 supplier Garyline (asi/55990) as a result. Garyline officially integrated into the Koozie Group name and product collection last month.

“Patrick’s experience and leadership come at a pivotal time for Koozie Group,” said Pierre Montaubin, CEO of Koozie Group and a member of Counselor’s Power 50 list of most influential people in the industry. “As we move ahead after the successful integration of Garyline and continue to strengthen our USA-made and -assembled focus, Patrick will play a critical role in unifying our commercial teams, sharpening our customer value proposition and accelerating growth. His ability to connect strategy to execution will help ensure we deliver even greater value to our distributor partners and end-customers.”

Based on 2024 North American promotional products revenue of $301 million, Koozie Group ranks sixth on Counselor’s most recent list of top suppliers in the industry.