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Genumark Hosts Supplier Appreciation Event

The Counselor Top 40 distributor welcomed more than 165 attendees for lunch at the company’s head office in Toronto.

Strong relationships between suppliers and distributors are crucial to the health of the industry. To that end, Counselor Top 40 distributor Genumark (asi/204588) hosted more than 165 attendees at its annual Supplier Appreciation BBQ on Tuesday, Aug. 20, at the company’s head office in Toronto. It’s a Genumark tradition that spans more than two decades.

man giving peace sign, woman smiling

Genumark’s (asi/204588) Stephen Knox, vice president of technology/CISO, and Monique Sutton, director of operations, greet attendees at the company’s annual Supplier Appreciation BBQ in Toronto this week.

Representatives from 40 suppliers, including Counselor Top 40 companies Cutter & Buck (asi/47965), Gemline (asi/56070), Hit Promotional Products (asi/61125), HPG (asi/61966), SanMar (asi/84863), Starline (asi/89320) and St Regis Group (asi/84592), along with AZX Sport (asi/30250), Levelwear, Redwood Classics Apparel (asi/81627) and multi-line agency PRG, joined about 75 Genumark team members for a barbecue lunch and networking opportunities. Staff from financial institutions, law offices and IT firms with which Genumark works were also in attendance.

group of people talking outside office building

Representatives from 40 suppliers and a number of professional services companies joined Genumark staff for barbecue and networking.

“Our Supplier Appreciation BBQ is a great way to show our vendor partners our thanks for all the work they do for us year in and out,” said CEO Mitch Freed, a member of the Counselor Power 50. “Without them, we’d be nowhere. We feel it’s critical to invest in our supplier relationships beyond providing orders and POs. Besides, catching up over a little brisket, ribs and ice cream never hurts.”

With 2023 North American promotional products revenue of $44.1 million, Genumark ranked 39th on Counselor’s most recent list of the industry’s largest distributors. The company was also named a Counselor Best Place to Work earlier this year.