Counselor Top 40 distributor Fully Promoted (asi/384000) has named Walter Miska as its brand president.

With the new appointment, Andrew Titus, current president and the youngest son of Fully Promoted founder Ray Titus, will transition to the role of president of United Franchise Group (UFG), the global franchise network and parent company of Fully Promoted, also founded by his father.

“We are super excited to welcome Walter back to the Fully Promoted family,” said Andrew Titus, who along with his father Ray is a member of Counselor’s Power 50 list of the most influential people in promo. “As we made this decision, we ultimately wanted someone who has a proven track record of business ownership experience and can take the momentum we’ve built to the next level. I couldn’t be more confident in Walter, and I’m excited about the brand’s trajectory as we continue investing in the resources and people needed to grow it further.”

Walter Miska (left) is taking over as president of Fully Promoted (asi/384000) from Andrew Titus (right). Titus will serve as president of parent company United Franchise Group (UFG).

Miska previously operated a successful Fully Promoted franchise, which first opened in 2005, that earned company recognition, including a President’s Award and induction into its Hall of Fame. He also served as a regional vice president at UFG before most recently building a franchise in culinary staffing.

Andrew Titus has served as president of Fully Promoted since 2022. Prior to that, he also held a variety of roles at UFG, including regional manager, regional vice president and executive vice president of development. He will remain involved with Fully Promoted.

“We’re thrilled to have Walter back in the UFG family,” said Ray Titus, chairman and CEO of UFG, and a Counselor Power 50 member. “Andrew will remain involved with Fully Promoted as he oversees the growth strategies for all our UFG brands, and he and Walter have built a strong working relationship over the years. We’re confident this will be a smooth and natural transition, and we’re more excited than ever about the future of Fully Promoted.”

With 2024 North American promotional product revenue of $131.2 million, Fully Promoted ranks 20th on Counselor’s most recent list of the largest distributors in the industry. The newest figures are due out in July.