It’s an on-the-go world.

Now, promo end-users can bring their cereal with them as they race through their day, thanks to a new partnership that Texas-based supplier VisionUSA (asi/80060) has announced with CrunchCup, executives said. VisionUSA will be selling the retail brand’s flagship offering – a portable cereal cup – in the promo products market.

The CrunchCup is now available from VisionUSA (asi/80060).

“CrunchCup’s unique design and functionality align perfectly with our commitment to providing cutting-edge promotional solutions,” said Felix Soliz, owner of VisionUSA.

CrunchCup features a patented two-chamber design that enables cereal to stay crunchy until it’s time to be eaten, executives said.

Users add cereal to the inner cup and milk to the outer cup, then screw on the lid. The milk and cereal stay separate until poured out together; the blended contents can be consumed directly from the cup or poured into a bowl.

End-buyers will be able to feature logos and various graphics/messages on CrunchCups sourced from VisionUSA. CrunchCup says on its website that it donates 5% of annual profits to help end world hunger.

VisionUSA, which has been in business for 26 years, has made brand partnerships a key part of its go-to-market strategy. The firm has offerings from Bodum, Rocketbook, JBL, JoyJolt, Weber, and BlendJet.

In February, VisionUSA announced a partnership with ZOKU, a New Jersey-based brand whose products include reusable drinkware, cocktail ice molds, ice trays, ice pop molds, and slush and shake makers.

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