How-To

5 Tips for Building Your Personal Brand

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Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign

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Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

DTF printing offers vibrant, durable desig...

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8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but...

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7 Tips for Boosting Your SEO

Search engine optimization is an important...

6 Tactics for Handling Sales Objections

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Here’s how to get the prospect to the close.

5 Sales Tasks for the New Year

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Start 2024 off right by addressing these five areas of your selling routine.

Top Tips for Goof-Proof Sticker Orders

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Interested in stickers? Make sure you get exactly what you want by using this handy guide.

6 Tactics for Re-engaging With Clients

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As the new year approaches, use these practices to drum up business with past customers.

7 Tips for Setting 2024 Goals

The quit rate is high, but it doesn’t have...

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6 Ways To Prepare for Performance Reviews

Some people find the process intimidating,...

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Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business

Use these six strategies as a framework to...

5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a c...

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7 Questions To Ask Before Working With an Apparel Decorator

Pricing is only one part of the puzzle whe...

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Decorator’s View: Speak the Language of Screen Printing

Understanding common decorating terms will...

6 Ways To Alleviate Workplace Stress

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People now expect their employers to offer resources to help them better manage anxiety...

3 Ideas for Using ChatGPT in Promo

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Maxwell Perry, founder of supplier Beantown Blankets, created an online tool that helps...

Develop a Sales Differentiation Strategy in 5 Steps

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Determine how you stand out from the competition, then communicate it to prospects and ...

5 Smart Strategies for Repurposing Logoed Items

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Consider these methods for breathing new life into obsolete promo products.

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

6 Ways to Care for Your Employees’ Physical Health

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Employers can encourage their staff to practice better lifestyle habits, which mitigate...