Trends

  A Deep Dive Into the 2022 State of the Industry Report

Optimism with a steady dose of challenges. That's our current read on the promotional...

First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk

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Online network Alignable surveyed thousands of small-business owners this summer, and a...

Columbia Sportswear Reports Progress on ESG Initiatives

The multibillion-dollar apparel/footwear m...

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Cimpress Increases Annual Sales, But Records $54M Loss

The Top 40 distributor is the parent compa...

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  Counselor's 2022 Lifetime Achievement Award: Fred Oesen

The term "industry famous" was made for...

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

Cape Cod Baseball League Merch-Related Lawsuit May Go to Mediation

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The league, long known for featuring baseball’s young stars of tomorrow, had sued a loc...

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

Study: Importers Paid $32 Billion in Tech Product Tariffs

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The Consumer Technology Association is calling on President Joe Biden to nix the Trump-...

Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

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SAAGNY Names New Executive Director

Industry veteran John R. B. Cudahy has bee...

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  Counselor’s 2022 Supplier Family Business of the Year: Shelbyville Pencil Company/Shepenco

Dan Townes was about 13 years old when...

SOI 2022: Made in the USA Emerges as the Preferred Choice

Since the start of the pandemic, distribut...

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SOI 2022: A Greater Focus on Sustainability

Distributors are increasingly interested i...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

SOI 2022: Top Products Turn Back the Clock

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Old favorites came back strong while the darling of 2020 predictably plummeted.

State of the Industry 2022

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Even as the promo industry confronts a host of difficult challenges, our exclusive repo...

Trucker Strike Poses New Threat to Supply Chains

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Truckers protesting a California law they say hurts their livelihoods have crippled ope...

Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew

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ASI Media's Michele Bell & Nate Kucsma will join commonsku's Bobby...

  Counselor’s 2022 Woman of Distinction: Debbie Abergel

From her first days at Top 40 distributor Nadel more than 20 years ago, Debbie...

7 Trends You Need to Know From ASI Chicago

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Check out a few of the hot products and industry trends from the promo industry’s major...