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Trends
BAMKO’s Sales Rise 217% in Q2
PromogramPPE business fueled the surge. The Top 40 distributor’s sales of traditional promotiona...
How to Sell Apparel for Virtual Events
AdvantagesEven with the online shift, organizers aren’t forgetting the value of promo items.
COVID Impacts Promo’s Back-to-School Sales
Still, distributors are hustling to make t...
Retailer Consortium Aims to Reinvent Plastic Bag
Walmart, Target and CVS Health are among t...
Los Angeles Apparel Reopens After COVID Outbreak
Health authorities had ordered the apparel...
BDA’s Deutsch Part of Seattle Kraken Launch
PromogramThe CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, whi...
Market Opportunity: Tennis Balls
Web ExclusiveThe sport is a great way for people to stay active while still social distancing.
How Long Will Promo’s PPE Run Last?
PromogramSome say that PPE business is slowing and becoming more competitive, but most still bel...
US Sanctions Chinese Firms for Alleged Forced Labor
Meanwhile, a separate investigation by The...
Comic-Con@Home Offers Fun Merch
It’s another example of a large-scale conv...
Canada Sportswear Wins Decorated PPE Challenge
The Toronto-based supplier created lighthe...
Walmart, Other Retailers Mandate Masks in Stores
The nation’s largest retailer said the pol...
Counselor Awards 2020
Meet the leaders and entrepreneurs who are...
State of the Industry 2020
Insights and opportunities for a new era o...
Retail Sales Rise, COVID Surge Threatens Progress
PromogramGreater consumer spending sent U.S. retail sales up 7.5% in June.
Top 40 Suppliers 2020
CounselorCounselor’s exclusive ranking of the suppliers with the most revenue in the promotional...
Sponsored Content
Interactive Sales Guide: Why Products With Natural Ingredients Win More Orders
Natural promos with clean ingredients are in. Cheap alternatives filled with...
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Rush Lanyards Made Easy: The Fast Track to Successful Event Sales
As any distributor could tell you, promotional event planning often comes with...
SPONSORED BY:
5 Promo Case Studies That Show the Power of Customization
Learn how to unlock the full potential of completely custom promotions . Check out...
SPONSORED BY:
Why “American-Made” Matters for Sales Success This Year
With talks of tariffs shaking up the industry, opting for products made in the USA...
SPONSORED BY:
Top 40 Distributors 2020
CounselorCounselor’s exclusive ranking of the distributors with the most revenue in the promotio...
SOI 2020: The Corona Effect
CounselorThe promo industry was strong going into 2020. Now, not so much. The promo industry...
SOI 2020: Top 40 Outlook
CounselorSales are down overall, but the industry’s largest firms are finding ways to adapt.
The Long Road to Supplier Diversity
PromogramWill recent outrage over racism and discrimination finally force buyers to get serious ...