Trends

Cycling Promo Shifts Into Gear

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As Americans explore “safe sports,” cycling is taking the lead.

MSP Design Group Acquires Promotional Considerations

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CEO Jeff Marks will stay on board as vice president of corporate development.

Public Promo Firms’ Q2 Earnings Results Vary Greatly

HanesBrands and BAMKO beat the odds and ha...

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Sales Opportunities in a Changed Travel Industry

The air travel market has been decimated b...

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How to Increase Q4 Sales

Cultivating a positive mindset during thes...

BAMKO’s Sales Rise 217% in Q2

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PPE business fueled the surge. The Top 40 distributor’s sales of traditional promotiona...

How to Sell Apparel for Virtual Events

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Even with the online shift, organizers aren’t forgetting the value of promo items.

COVID Impacts Promo’s Back-to-School Sales

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Still, distributors are hustling to make the best of a tough environment through person...

Retailer Consortium Aims to Reinvent Plastic Bag

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Walmart, Target and CVS Health are among the brands committed to the Beyond the Bag Ini...

Los Angeles Apparel Reopens After COVID Outbreak

Health authorities had ordered the apparel...

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BDA’s Deutsch Part of Seattle Kraken Launch

The CEO of Top 40 promo firm BDA is a co-o...

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Hanes Now Offers Masks to Promo Market

Four styles are featured in the collection.

Market Opportunity: Tennis Balls

The sport is a great way for people to sta...

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How Long Will Promo’s PPE Run Last?

Some say that PPE business is slowing and ...

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US Sanctions Chinese Firms for Alleged Forced Labor

Meanwhile, a separate investigation by The...

Comic-Con@Home Offers Fun Merch

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It’s another example of a large-scale convention gone virtual that’s trying to engage a...

Canada Sportswear Wins Decorated PPE Challenge

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The Toronto-based supplier created lighthearted masks for the children’s ward of a Hali...

Walmart, Other Retailers Mandate Masks in Stores

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The nation’s largest retailer said the policy brings consistency since 65% of its locat...

Counselor Awards 2020

Counselor

Meet the leaders and entrepreneurs who are driving the promo industry into the future. ...

State of the Industry 2020

Counselor

Insights and opportunities for a new era of business.

Retail Sales Rise, COVID Surge Threatens Progress

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Greater consumer spending sent U.S. retail sales up 7.5% in June.