Trends

Sales Opportunities in a Changed Travel Industry

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The air travel market has been decimated by the coronavirus, but people are still takin...

How to Increase Q4 Sales

Counselor

Cultivating a positive mindset during these trying times will help you find opportuniti...

BAMKO’s Sales Rise 217% in Q2

PPE business fueled the surge. The Top 40 ...

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How to Sell Apparel for Virtual Events

Even with the online shift, organizers are...

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COVID Impacts Promo’s Back-to-School Sales

Still, distributors are hustling to make t...

Retailer Consortium Aims to Reinvent Plastic Bag

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Walmart, Target and CVS Health are among the brands committed to the Beyond the Bag Ini...

Los Angeles Apparel Reopens After COVID Outbreak

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Health authorities had ordered the apparel supplier closed following a reported COVID-1...

BDA’s Deutsch Part of Seattle Kraken Launch

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The CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, whi...

Hanes Now Offers Masks to Promo Market

Web Exclusive

Four styles are featured in the collection.

Market Opportunity: Tennis Balls

The sport is a great way for people to sta...

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How Long Will Promo’s PPE Run Last?

Some say that PPE business is slowing and ...

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US Sanctions Chinese Firms for Alleged Forced Labor

Meanwhile, a separate investigation by The...

Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale conv...

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Canada Sportswear Wins Decorated PPE Challenge

The Toronto-based supplier created lighthe...

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Walmart, Other Retailers Mandate Masks in Stores

The nation’s largest retailer said the pol...

Counselor Awards 2020

Counselor

Meet the leaders and entrepreneurs who are driving the promo industry into the future. ...

State of the Industry 2020

Counselor

Insights and opportunities for a new era of business.

Retail Sales Rise, COVID Surge Threatens Progress

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Greater consumer spending sent U.S. retail sales up 7.5% in June.

Top 40 Suppliers 2020

Counselor

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional...

Top 40 Distributors 2020

Counselor

Counselor’s exclusive ranking of the distributors with the most revenue in the promotio...

SOI 2020: The Corona Effect

Counselor

The promo industry was strong going into 2020. Now, not so much. The promo industry...