Marketing

B2B Digital Ad Spending to Rise 13% in 2018

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While B2C companies still drive the majority of digital advertising spending, B2B...

Star Wars + Ice Cream = A Winning Combination

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Let's get down to the first order of business: Few people can resist the power of ice...

AI’s Role in Marketing on the Rise

Marketers believe artificial...

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Philly Police Get "Strange" In Latest Social Media Campaign

Yo, you think it's tough to park in...

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Case Study: Rise Above the Ordinary

Worldwide Clinical Trials wanted to make a...

Legal Cannabis Bill Passes Canadian House, Heads to Senate

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Full-scale legalization of marijuana is one step closer to becoming a reality in...

Small Business Saturday Offers Branding Opportunity

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Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Podcast: Mastering The New Rules of Sales & Marketing

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In this Strategy Session podcast, internationally renowned best-selling author and...

Case Study: The Human Touch

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Face-to-face interaction has immensely benefitted this distributor’s prospecting.

Branded Tees at Center of Beer Feud

Craft beer maker Arrogant Brewing is...

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Market to Target: Trade Shows

With consistent growth and oceans of promo...

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Case Study: Leveraging LinkedIn

Harnessing the power of this social media ...

Ice Cream Fit for a Jedi

The force is sweet with this one. ...

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Legal Cannabis Producers in Canada Propose Advertising Standards

The debate continues in Canada over how...

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Dickies Outfits Green Bay Packers Outdoor Staff

Dickies, parent company of Dickies...

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

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‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

Uber Uses Promo Products To Smooth Out Bumpy Ride

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It's been a rough few months for Uber. The popular car service app has faced scrutiny...

Shinola President Discusses Branding, U.S. Manufacturing

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Back in 2011, Shinola was just four guys and a whiteboard, trying to come up with an...

Build Brands, Win Fans With Event Marketing

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A massive canopy in the shape of sociopathic scientist from the animated Adult Swim...

Predicting 2017 World Series Winners

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Way back in April, before the 'boys of summer' took the field to begin the 2017 MLB...

Taco Bell, Forever 21 Launch Joint Fashion Line

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Promotional clothing lines are a serious marketing opportunity for brands. Need...