Marketing

6 Apparel Prints & Pattern Trends to Watch

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Do you know what's haute for promo apparel? While the promotional products...

Fashion Forwards: 'Shorts Suit' Trend Adds Fuel to NBA Rivalry

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Things are getting heated on the court between the Cleveland Cavaliers and the Golden...

New Smart Earrings Wed Wireless Tech and High Fashion

A crowdfunding campaign is underway for...

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There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will...

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Q&A: The Value of Handcrafted Branded Merch

Chelsea van der Meer is the founder,...

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

Instagram Takeover: Vantage Apparel

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Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

Promotional Products and the #RedforEd Movement

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Teachers are seeing red - and they want the public and politicians to do so too. In...

ASI Facebook Live! Capitalizing on Viral Trends

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ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are...

The Ugliest Uniforms in Sports

If there's one thing we care about as...

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Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded...

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Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The...

The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers:...

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Global Ad Spending to Rise 7.4% in 2018

This year, global spending on...

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Taste-Testing Wacky Foods, Part VI: ASI Facebook Live

Glen Karpowich, Theresa Hegel and...

Distributor of Sustainable Products Receives Official Trademark

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As sustainable and socially conscious products gain traction in the promotional...

Case Study: BrandVia’s Swag Studio

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While the business world is becoming ever more pixelated and impersonal, maintaining...

Emblems Elevate Food Festival Gear

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Culinary apparel manufacturer Chef Works wanted to create a high-end look for the...

Expert Secrets: Go LIVE Every Week

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"Video content is what people desire to see," says Marki Lemons Ryhal, an ASI Show...

Promos on Display at the Broad Street Run

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A stampede of nearly 45,000 people descended upon the City of Brotherly Love on...

Travel Michigan Launches New Campaign, Branded Merch

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Michigan, a summer tourist destination? That's the objective of a major new campaign,...