Marketing

The Beginner’s Guide to Workwear: Start Selling Now

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If you're selling apparel but not taking advantage of workwear, you're missing out on...

The Right Fit: Gear Up For Summer With T-Shirt Sales

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It's getting hot, hot, hot. Summer is right around the corner, making it the...

6 Apparel Prints & Pattern Trends to Watch

Do you know what's haute for promo...

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Fashion Forwards: 'Shorts Suit' Trend Adds Fuel to NBA Rivalry

Things are getting heated on the court...

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New Smart Earrings Wed Wireless Tech and High Fashion

A crowdfunding campaign is underway for...

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

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In two weeks, the 2018 World Cup will kick off in Russia, and the entire globe will...

Q&A: The Value of Handcrafted Branded Merch

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Chelsea van der Meer is the founder, creative director and "head hustler" at Batch,...

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

Instagram Takeover: Vantage Apparel

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Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want...

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ASI Facebook Live! Capitalizing on Viral Trends

ASI's Andy Cohen and "Facebook" Vinnie...

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The Ugliest Uniforms in Sports

If there's one thing we care about as...

Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded...

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Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The...

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The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers:...

Global Ad Spending to Rise 7.4% in 2018

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This year, global spending on advertising will rise by 7.4% to $628.6 billion in...

Taste-Testing Wacky Foods, Part VI: ASI Facebook Live

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Glen Karpowich, Theresa Hegel and "Facebook" Vinnie Driscoll are back for another...

Distributor of Sustainable Products Receives Official Trademark

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As sustainable and socially conscious products gain traction in the promotional...

Case Study: BrandVia’s Swag Studio

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While the business world is becoming ever more pixelated and impersonal, maintaining...

Emblems Elevate Food Festival Gear

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Culinary apparel manufacturer Chef Works wanted to create a high-end look for the...

Expert Secrets: Go LIVE Every Week

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"Video content is what people desire to see," says Marki Lemons Ryhal, an ASI Show...