Marketing

How to Generate More Engagement on Facebook

Counselor

Facebook remains one of the most powerful social tools there is, with 68% of...

Promo Products Perfected: Low Minimums? No Problem

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How many times has this happened to you? You've got a client in your pipeline that's...

Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...

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National Bobblehead Hall of Fame & Museum Officially Opens

Bobbleheads aren't the biggest category...

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How To Sell Name Badges To Service Industries

Service industries are a huge sales...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

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For promotional products firms, the tee highlights the growing opportunity with "moment...

Fashion Apparel Training With Bella+Canvas

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The Fashion Apparel Masterclass, or "FAM" for short, is a first-of-its-kind online...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts

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The San Francisco company successfully put together unique items in a tight timeframe.

Walmart, DreamWorks Wed VR & Branded Merch To Hype New 'How To Train Your Dragon' Movie

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Startup Spatial& created the innovative virtual reality experience.

Led Zeppelin, Vans Collaborate on Commemorative Swag

A new collection of classic rock-themed...

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Sales Calendar: Promo-Ready Events for Every Season

Set up shop year-round by selling signs...

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eSports Market: NBA 2K League Announces New Apparel Partnership, Draft Date

The apparel deal with Champion (asi/59528)...

’47 Brand Debuts Line Celebrating Historically Black Colleges and Universities

The capsule collection of branded merchand...

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How to Leverage Quirky Holidays

Interview with Ben Kaplan, founder and CEO...

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NJ Devils Go Seinfeld-Retro With Hilarious David Puddy Bobblehead

Puddy was a fictional superfan of the hock...

Case Study: Cintas Creates Apparel Collection for JW Marriott

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The Top 40 firm is also spearheading an eco-minded effort to recycle old Marriott unifo...

5 Sales Strategies for Event Promos That Stand Out

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B2B events account for $512 billion in annual spend, per research from Frost &...

8 Ways to Secure Stronger Profits With Performance Apparel

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Athletic apparel is a popular sell, but pitching this product group is only half the...

ASI Show, Promo Expo Team Up to Serve Canadian Promo Industry

Promogram Canada

ASI Show has joined forces with Promo Expo to better serve the Canadian marketplace...

Ruth Bader Ginsburg Merch Has Gone Viral

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Action figures, T-shirts, air fresheners and mugs branded to the justice are among the ...

The Best Made-in-the-USA Apparel for 2019

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Representing 36.6% of promotional products sales per ASI's State of the Industry...