Marketing

Fashion Trend Report 2019

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As trends change, outerwear brands stay relevant by adapting to new ideas, being...

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

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‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

Infographic: How to Provide the Best Prices on Performance Apparel

Your clients want performance apparel,...

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4 Creative Advertising Ideas Your Competitors Aren't Pitching

It's time for a promo product refresh....

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5 Trending Golf Apparel Styles Every Client Should Try

Golf apparel has changed - so should the...

No Official Merchandise For New Royal Baby

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The dearth of merch brakes with recent royal tradition.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

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The mega star’s limited-time swag collection is another sign of the marketing potential...

5 Profitable Markets For Repeat Orders

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Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

4 Profitable Trends For Personal Wellness Promos

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Spring has officially sprung - it's time to pitch personal wellness. Your clients...

Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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AHEAD Offers Kentucky Derby Merch

For a race that lasts just two minutes,...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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Louisville Hotels Plan Kentucky Derby Swag

Louisville-area businesses are betting...

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Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

Bacardi Launches New Brand Experience in Puerto Rican Port

Promogram

The installation includes promotional products and rum bottles that can be personalized.

How to Succeed with Sonic Logos

Counselor

Sonic branding is becoming an increasingly trendy marketing tool. But what exactly is...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...