Marketing

Spider-Man Swag Goes Sky High With United Airlines

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The airline is providing select passengers with amenity kits that are filled with Spide...

National Park Tees from Hanes Available in Walmart

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HanesBrands (asi/59528) just made supporting our national parks as easy as putting on...

Trenton Thunder Unveils Unique Bobbleheads

The minor league baseball team honors its ...

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Top Rated Supplier Helps Distributors With Outdoor Events

Are you pigeon-holed? When your...

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Sell This, Not That: Trending Products That Will Upgrade Your Promo Pitches

It's time to level up your product...

5 Summer Markets Looking for Lip Balm With Sun Protection

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Ah, summer: The season of sunshine, sand and … sunburnt lips? Lip balm is in hot...

Sales Guide: Impress Your Clients With Metal Promos

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When it matters, invest in metal. Handcrafted metal promos like plaques, trays and...

4 Often Missed Printed Promo Opportunities

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Don't miss out on valuable sales. There are many opportunities to sell your clients...

Alcohol Brands Stir Up Promos At Bar Convent Brooklyn

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The bar and beverage industry’s epic cocktail party returned for its second year.

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcomin...

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4 Outdoor Markets for Summer Promo Sales

Summer will be here before you know it,...

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Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs...

Alternative Apparel Debuts New ‘Go-To Collection’

Alternative Apparel, owned by clothing...

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How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

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10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

7 Merch Trends From the U.S. Open Swag Collection

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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

Forever 21 Teams Up With Cheetos for Hot Merch

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Move over, Taco Bell ! The hottest branded merch these days comes from a...

Printing on Demand at SXSW

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When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

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The collab is helping to hype the upcoming release of Stranger Things’ third season.

Pride Month Presents Opportunity for Promo Pros

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Pride Month is increasingly becoming an opportunity for the promotional products...

Beginner’s Guide: Increase Your Profits With Promotional Hats

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Hats are in hot demand. With headwear dominating retail, it's no surprise the promo...