Marketing

Interview with Varshal Thakor, AWS

Web Exclusive

Varshal Thakor, founder and president of Artwork Services USA (AWS, asi/820124),...

5 New Promo Features Your Clients Will Want

Web Exclusive

Your clients want the latest branding benefits and you want to deliver them, but...

Interview with Lindsey Davis, Raining Rose

Lindsey Davis, director of promotional...

---

Record Year For Sales of Official British Royal Merchandise

Even the queen is in the promotional produ...

---

KFC Launches Bucket Hat That Doubles As A Bucket For Chicken

The clever branded merchandise campaign is...

Minor League Baseball’s Merch Sales Reach New Record

Web Exclusive

Annual sales of licensed MiLB merchandise tallied $73.8 million in 2018.

NYC Pride Spotlights a Growing Product Category

Web Exclusive

Every June, the global LGBTQIA+ community holds special events to commemorate Pride...

4 Unexpected Markets For Performance Apparel

Web Exclusive

Athleisure is highly desired outside of the fitness industry - are you taking...

101 Ways To Make Money With Direct-to-Garment Printing

Web Exclusive

Direct-to-garment (DTG) printing is on the brink of exploding with popularity....

5 Ways To Fulfill Orders Faster And Better Than Before

Improving your business is as simple as...

---

Trend Spotting: Women’s World Cup Branded Merchandise

Official logoed gear for the U.S. Women’s ...

---

Minnesota Museum Sells Dinosaur Hoodies Seen on Stranger Things

The Science Museum of Minnesota is...

Bobbleheads, Ball Cards Among the Branded Merch For Seinfeld’s 30th Anniversary

The iconic, still-popular sitcom has brand...

---

ASI Roadshow Plus, Power Panel Held in Ontario

The ASI Show and PROMO EXPO teamed up to...

---

Expert: Instagram Could Offer A ‘Stop-Motion’ Tool For Making Video Content

A savvy reverse engineering sleuth has...

Google Now Providing Business Stickers, Posters & More

Promogram

The offerings come through a new service that’s tied to Google My Business.

Kikkoman & Primitive Skateboarding Team Up For Merch Collaboration

Web Exclusive

It’s another niche for promotional products firms to capitalize on: swag collaborations...

Social Media, Promo Products Help Drive Hospitality Industry

Counselor

Social media has helped power and shape the hospitality industry, as people post...

Idea Guide: How to Decorate Apparel and Merchandise Like a Retail Brand

Web Exclusive

Say goodbye to run-of-the mill products and hello to retail-ready promotions, all by...

Teespring Forges New Merch Partnership With Twitch

Promogram

The integration enables Twitch viewers to purchase the merchandise of streamers without...

Spider-Man Swag Goes Sky High With United Airlines

Web Exclusive

The airline is providing select passengers with amenity kits that are filled with Spide...