Marketing

Case Study: Targeting Beauty Influencers

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An inside look at how a promo products distributor executed a global campaign targeting...

The Ultimate Promotional Printing Beginner’s Guide

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There's huge sales potential in the promotional printing industry; are you taking...

How Ace Specialties Became President Trump’s Go-To Distributor

Christl Mahfouz was struggling to keep her...

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4 Ways to Score Easy Drinkware Sales

Drinkware is a hot seller - but do you...

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‘OK Boomer’ Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte t...

4 Upscale Personal Care Promos Any Customer Can Afford

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Beauty and personal care products generated $89.4 billion in sales last year ,...

New Cannabis Promo Restrictions Go Into Effect in Canada

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The Canadian government has released new limitations on advertising cannabis products...

How To Maximize Your Social Media Efforts

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Six tips for sharpening your social media skills.

How To Sell Houseware Gift Sets This Q4 And Beyond

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Houseware sets are a holiday gift idea you don't want to miss out on. They're...

Brand Debuts CBD-Infused Activewear

Acabada says its high-end workout clothing...

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YouTube Debuts ‘Merch Shelf’ for Music Artists

The shelf appears just below videos and, w...

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Band Sells Personalized Merch Based on Spotify Streaming

The interesting case study occurs at the c...

How to Deal With Complaints & Criticisms on Social Media

You can't respond to complaints if you...

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Writing Instruments: How to Sell More Than Just Pens

Markers and crayons and highlighters, oh...

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Products by Persona: How to Sell Gift Sets for Every End-User

Pitching perfect holiday gifts starts...

Billboard Launches First-Ever Merch Store

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It’s part of a growing trend among publishing brands that promo products professionals ...

Atlanta Braves Cancel Tomahawk Giveaway

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The decision comes after criticism from Native American pitcher Ryan Helsley of the St....

How to Use Data to Improve Your Email Marketing

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Look at your email analytics and alter your strategy as needed.

Trend Lessons From New Fresh Prince Collection

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Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Stormtech Holiday Gift Guide 2019

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Your One-Stop Holiday Order Specialists

Instagram Tests Merch Drop Reminders

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The new feature would allow sellers to alert their fans in advance of limited-edition p...