Marketing

College Athlete Merchandising Poised to Explode

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A new ruling finally allows NCAA athletes to profit from their name, image and likeness...

Making History at ASI Show Chicago

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The first promotional products trade show since the COVID-19 pandemic – and my first tr...

The Great Office Materials Makeover: Binders, Folders, Notepads & More

Business is back in session!  Help get...

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Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the...

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Back in Business: 5 Creative Branding Ideas Your Clients Will Love

With the world finally returning to...

Team USA Looks to Earn Gold in Style

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As the American uniforms get released, there’s a lot of patriotic Olympics merch availa...

Terry Bradshaw Delights & Motivates in ASI Chicago Keynote

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The NFL legend inspired attendees on how to make their best even better.

ASMR Ad Brings Attention to Heat Transfer Company

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Supacolor worked with a popular YouTube influencer to create a video that’s both a rela...

The Bright Side: #OskarStrong Tees Raise Money for Cancer Research

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Sales of the shirts, themed around pro hockey player Oskar Lindblom’s fight against can...

Wristbands Move From Fashion Statement to Event Facilitator

They’re helping people navigate through a ...

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Top 10 Things Promo Clients Really Want

Industry veteran Cliff Quicksell presented...

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The Yelp Effect: Pleasing the Empowered Customer

Terry Watson of Easify Inc. shared custome...

Infographic: 5 Ways to Reinvent Your Business

Staying agile is the key to keep your comp...

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LiveXLive Partners With Merchbar

It’s a significant new partnership in the ...

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Q&A: Rethink Your Digital Marketing Strategy

It’s more important than ever, especially ...

Milwaukee Embraces ESPN’s ‘Terrible City’ Insult With Branded Shirt

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The Bucks are in the NBA Finals – an unexciting prospect to some national pundits. One ...

Chocolate Inn/Lanco Announces Rebrand

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The company’s product lines will be combined under the NC Custom name.

Create Memorable Mo-Mints: 5 Branding Benefits of Custom-Wrapped Candy

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Businesses are finally back open and consumers are ready to return to their normal...

Promo in the Wild Returns for Second Summer

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The award-winning social media campaign highlights just how frequently people use promo...

5 Reasons to Switch to a New Distributor Organization

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Distributor networks can be extremely beneficial, as they provide business support...

Canadiens Stanley Cup Merch Abounds

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The Habs are back in the finals for the first time in 28 years. Branded merch celebrati...