Marketing

Orbus Group Acquires SEG Systems & Services

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SEG’s clients include mega brands like Audi, Nike, Dior and Adidas.

Why We Love Low Minimums: 4 Sales Opportunities to Look for

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Low minimums can lead to big profits. While we all love large orders, low-quantity...

Gold Bond Announces Rebrand, Updates Logo

The Hixson, TN-based supplier says the ref...

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Heineken High-Tech Bottle Opener Closes Work Apps

The limited-edition promo product from the...

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Vlog: Sustainability & Social Responsibility - Why It Matters & What to Know

You know Next Level Apparel (asi/73867)...

6 Tips for Sustainable Rebranding Efforts

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It’s a given that companies occasionally want to refresh their brand identity. When tha...

Venturaline Acquires Best Way Promotions

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The deal continues a recent run of heavy M&A activity in the promo products industry.

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

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Tired of showing clients the same ole' tumblers and thermoses? It's time to mix it up...

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

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4 Emerging Product Trends & How to Start Selling Them

Promo trends change often - are you up...

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Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

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Everywhere Apparel Offers Sustainable Garments, Recycling Program

The eco-conscious basics supplier was foun...

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7 Product Categories You Must Decorate for Full-Color Profits

Product decoration just got even easier....

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

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The sound of crashing waves was calling with a higher purpose in mind when the Next...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Sales Spotlight: One Product You Can Sell to Any Client

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One promotional product, endless sales opportunities. Tapping into a new revenue...

Case Study: Creating Sustainable Swag Bundles

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Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...