Marketing

Gold Bond Announces Rebrand, Updates Logo

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The Hixson, TN-based supplier says the refreshed brand reflects the changing needs of t...

Heineken High-Tech Bottle Opener Closes Work Apps

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The limited-edition promo product from the beer brand is meant to spark conversations a...

Vlog: Sustainability & Social Responsibility - Why It Matters & What to Know

You know Next Level Apparel (asi/73867)...

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6 Tips for Sustainable Rebranding Efforts

It’s a given that companies occasionally w...

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Venturaline Acquires Best Way Promotions

The deal continues a recent run of heavy M...

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

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Tired of showing clients the same ole' tumblers and thermoses? It's time to mix it up...

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

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Everywhere Apparel Offers Sustainable Garments, Recycling Program

The eco-conscious basics supplier was foun...

7 Product Categories You Must Decorate for Full-Color Profits

Product decoration just got even easier....

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Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

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Athleisure Trends: Must-Have Colors, Fits & Performance Features

If there's one promo trend that isn't...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Sales Spotlight: One Product You Can Sell to Any Client

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One promotional product, endless sales opportunities. Tapping into a new revenue...

Case Study: Creating Sustainable Swag Bundles

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Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

The Promo Distributor’s Guide To Selling Sustainability

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The demand for sustainable products is growing strong. In fact, 60% of global...

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

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There's a new promo in town just in time for spring and summer orders. Introducing...