Marketing

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

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Thousands of supporters attended the event, held for the first time since 2019.

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

Ohio State Trademarks the Word “THE” for Merch

Formally known as The Ohio State Universit...

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5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

5 Profitable Prospects for Promo & Full-Color Printing

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Almost every industry needs  full-color printed products  for an effective marketing...

Gemline Partners With Milk Bar and Folly Coffee

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The Top 40 supplier is adding offerings from the artisanal food/drink brands to its Gou...

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...

Juneteenth in Philadelphia: Celebrating the Spirit of Freedom

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The city’s fifth-annual parade drew more than 25,0000 and featured an abundance of summ...

How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

As the weather gets warmer, make sure...

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Supermarket Chain Phasing Out Plastic Bags

Wegmans announced single-use plastic bags ...

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  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as...

Fresh Beginnings to Close

The parent company of the Georgia-based fo...

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Rapper Jack Harlow, KFC Create Combo Meal, Merch

Celebrity fast-food meals often incorporat...

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Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

Incorporating fun scents to promo products...

High Tide: Next Level Apparel’s Beach Fleece Ramping Up Production

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When life's a beach, you've got to have fleece: Next Level Apparel's (asi/73867)...

Inside Next Level Apparel’s ESG (Environmental, Social and Governance) Initiatives

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Encompassing environmental, social and governance standards, ESG marks a business and...

Fall Fashion Forecast: Next Level Apparel’s New Style Lineup

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Fall 2022 is almost upon us and we're forecasting cozy days ahead. Not to worry: Next...

Apple Gives Out Exclusive Merch at WWDC22

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Though the software developer conference is mostly virtual, some students and professio...

Why LinkedIn Users May Be Ghosting Your Recruitment Messages

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A study finds that professionals like hearing about job opportunities directly from pot...

Orbus Group Acquires SEG Systems & Services

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SEG’s clients include mega brands like Audi, Nike, Dior and Adidas.