Marketing

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

Ohio State Trademarks the Word “THE” for Merch

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Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

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5 Profitable Prospects for Promo & Full-Color Printing

Almost every industry needs  full-color...

Gemline Partners With Milk Bar and Folly Coffee

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The Top 40 supplier is adding offerings from the artisanal food/drink brands to its Gou...

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...

Juneteenth in Philadelphia: Celebrating the Spirit of Freedom

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The city’s fifth-annual parade drew more than 25,0000 and featured an abundance of summ...

How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

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As the weather gets warmer, make sure you update your apparel suggestions to include...

Supermarket Chain Phasing Out Plastic Bags

Wegmans announced single-use plastic bags ...

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  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as...

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Fresh Beginnings to Close

The parent company of the Georgia-based fo...

Rapper Jack Harlow, KFC Create Combo Meal, Merch

Celebrity fast-food meals often incorporat...

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Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

Incorporating fun scents to promo products...

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High Tide: Next Level Apparel’s Beach Fleece Ramping Up Production

When life's a beach, you've got to have...

Inside Next Level Apparel’s ESG (Environmental, Social and Governance) Initiatives

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Encompassing environmental, social and governance standards, ESG marks a business and...

Fall Fashion Forecast: Next Level Apparel’s New Style Lineup

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Fall 2022 is almost upon us and we're forecasting cozy days ahead. Not to worry: Next...

Apple Gives Out Exclusive Merch at WWDC22

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Though the software developer conference is mostly virtual, some students and professio...

Why LinkedIn Users May Be Ghosting Your Recruitment Messages

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A study finds that professionals like hearing about job opportunities directly from pot...

Orbus Group Acquires SEG Systems & Services

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SEG’s clients include mega brands like Audi, Nike, Dior and Adidas.

Why We Love Low Minimums: 4 Sales Opportunities to Look for

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Low minimums can lead to big profits. While we all love large orders, low-quantity...