Marketing

Sustainable Workwear: 3 Major Markets to Target

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Did you know that  ESP searches for sustainable and eco-friendly products increased...

Aviator Sunglasses Get ‘Top Gun’ Boost

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The iconic shades are seeing a resurgence after the reboot of the classic ’80s film. Th...

Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...

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The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

Have you ever wondered what allows...

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Layered Fall Fashion: What to Wear When You Pair

The promo apparel industry shouldn't be...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

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Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

How To Get Products Fast With ZIP-IT® Next Day Services

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Manufacturing delays and supply chain issues are causing mayhem for distributors...

  Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or LinkedIn, you're probably familiar with the...

5 Tactics for Improving Your Email Marketing

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Email’s universal popularity makes it a prime medium for your marketing messages.

YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

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Should Promo Join BeReal – the ‘Anti-Instagram’?

The latest social media craze promises low...

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Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

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Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

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Infographic: Get on Board With Charcuterie

Perennially popular, food gifts gained eve...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

Charles River Apparel: A Legacy of Quality

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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

7 Trends You Need to Know From ASI Chicago

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Check out a few of the hot products and industry trends from the promo industry’s major...

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say

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Suppliers and distributors were thrilled to be back in person at an event that was near...

ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing

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Other quick polls of distributors conducted during a standing-room-only session offered...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page

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With humor and examples, social media expert Jay Busselle shared how you can get the mo...