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Marketing

Brand Spotlight: Why You Can Sell Bindle Bottle Confidently to Clients
Brand Spotlight: Why You Can Sell Bindle Bottle Confidently to Clients
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Recall the old saying "It's the thought that counts"? Apply that sentiment to a...

Sustainable Workwear: 3 Major Markets to Target
Sustainable Workwear: 3 Major Markets to Target
Web Exclusive

Did you know that  ESP searches for sustainable and eco-friendly products increased...

Aviator Sunglasses Get ‘Top Gun’ Boost

The iconic shades are seeing a resurgence ...


Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...


The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

Have you ever wondered what allows...

Layered Fall Fashion: What to Wear When You Pair
Layered Fall Fashion: What to Wear When You Pair
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The promo apparel industry shouldn't be confined to a "one and done" purchase...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell
Back-to-School Honor List: The Top 10 Apparel Styles to Sell
Web Exclusive

Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

How To Get Products Fast With ZIP-IT® Next Day Services
How To Get Products Fast With ZIP-IT® Next Day Services
Web Exclusive

Manufacturing delays and supply chain issues are causing mayhem for distributors...

Episode 110: Prospecting Tips for Newbies
Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or LinkedIn, you're probably familiar with the...

5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a pr...


YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...


Should Promo Join BeReal – the ‘Anti-Instagram’?

The latest social media craze promises low...

Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...


How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...


Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

Infographic: Get on Board With Charcuterie
Infographic: Get on Board With Charcuterie
Web Exclusive

Perennially popular, food gifts gained even more steam during COVID, with meat and chee...

5 Things Promo Can Learn From High-End Fashion
5 Things Promo Can Learn From High-End Fashion
Web Exclusive

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

Charles River Apparel: A Legacy of Quality
Charles River Apparel: A Legacy of Quality
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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

7 Trends You Need to Know From ASI Chicago
7 Trends You Need to Know From ASI Chicago
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Check out a few of the hot products and industry trends from the promo industry’s major...

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
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Suppliers and distributors were thrilled to be back in person at an event that was near...

ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing
ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing
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Other quick polls of distributors conducted during a standing-room-only session offered...