ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Marketing

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees
The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees
Web Exclusive

Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

Good, Better, Best: The Secret to Displays & Signage Sales
Good, Better, Best: The Secret to Displays & Signage Sales
Web Exclusive

While most people are familiar with common promo categories like drinkware or...

Episode 113: Is BeReal for Real?

In the age of curated social media feeds...


Decorating Design Details: Techniques & Tips for Success

In the world of promotional apparel,...


Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

Before 2020, loungewear was for just...

Next Level Apparel Highlight: Sueded Collection
Next Level Apparel Highlight: Sueded Collection
Web Exclusive

One collection in the Next Level Apparel (asi/73867) lineup that deserves more...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
Web Exclusive

In-person class is back in session! It's time to sell hard goods for those hard...

NIL Deals for High School Athletes Are Here – Promo Should Capitalize
NIL Deals for High School Athletes Are Here – Promo Should Capitalize
Promogram

Promo products distributors and decorators should look to provide branded merchandise s...

Top Products: Hard Goods & Soft Goods to Sell ASAP
Top Products: Hard Goods & Soft Goods to Sell ASAP
Web Exclusive

Tired of searching for multiple suppliers to get the job done? Save time...

Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she...


Twitter Rolling Out Edit Button; Promo Pros React

The social media platform is testing, both...


57 Reasons to Wear Secondhand Clothes

Heinz found a clever way to rebrand the dr...

Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

‘Tis the season of giving, and what...


4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...


Show Off Your Furry Friends With ASI #PromoPets

Over the next month, post a photo of a pet...

6 Ways to Keep Your Clients Coming Back
6 Ways to Keep Your Clients Coming Back
Promogram

Customer loyalty is a sign of a healthy business.

Buttonsmith Launches On-Demand Political Merch Platform
Buttonsmith Launches On-Demand Political Merch Platform
Promogram

The Carnation, WA, company is offering MerchBlue, allowing campaigns to sell union-prin...

This Summer’s Buzzworthy Beer Marketing
This Summer’s Buzzworthy Beer Marketing
Web Exclusive

Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

6 Opportunities to Market on a Budget
6 Opportunities to Market on a Budget
Promogram

Marketing your small business doesn’t need to cost an arm and a leg. Implement any of t...

Impress Clients With Promo: Unique & Premium Products You Need to Know
Impress Clients With Promo: Unique & Premium Products You Need to Know
Web Exclusive

Make your distributorship stand out by presenting clients with unique and unexpected...

Brand Spotlight: Why You Can Sell Bindle Bottle Confidently to Clients
Brand Spotlight: Why You Can Sell Bindle Bottle Confidently to Clients
Web Exclusive

Recall the old saying "It's the thought that counts"? Apply that sentiment to a...